Wednesday, April 20, 2011

Spotted Ratings, Tuesday 4/19/11: Parent-Good!


WHAT MATTERS:
  • The big winner of the evening by far was the season finale of Parenthood, scoring easily its highest number since September 21. Even "better" (for the show, not the network) was that it came out of a season-low outing for The Biggest Loser. Renewal seemed highly likely even before today, but this probably makes it a formality.
  • Like LOLA yesterday, the fate of Jamie Oliver's Food Revolution was probably completely sealed with its 27% week-to-week drop.
  • Returns from hiatus didn't go well. Glee was down 10% and hit an outright season low, One Tree Hill tied season/series lows and Hellcats and Raising Hope hit outright series lows.
  • Called it! (Or at least called the possibility...) A repeat of NCIS: Los Angeles at 10:00 outperformed last week's original rating for The Good Wife. I think The Good Wife is coming back, but it does not have a strong ratings case.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Jamie Oliver's Food Revolution 1.1 3 -27% n/a n/a 9.0 8% 11 -27% 2/2
Dancing with the Stars Tue 3.0 8 -3% 173% -27% 6.9 -4% 30 -15% 4/4
Body of Proof 2.4 6 -4% -20% -3% 8.1 12% 23 -4% 3/5

NCIS (R) 2.2 6 0% n/a n/a 7.9 -2% 22 -1% 5/10
NCIS: Los Angeles (R) 2.4 6 -11% 9% -42% 7.5 3% 24 4% 3/7
NCIS: Los Angeles (R) 2.1 6 -13% -13% 9% 8.6 14% 20 -9% 6/8

The Biggest Loser 2.3 6 -15% n/a n/a 7.7 5% 23 -20% 16/16
Parenthood 2.5 7 19% 9% -15% 7.9 0% 24 21% 2/22

Glee 3.8 11 -10% n/a n/a 6.3 3% 38 -19% 16/16
Raising Hope 2.1 5 -5% -45% -10% 8.2 17% 20 -20% 18/18
Traffic Light 1.3 3 44% -38% 91% 8.2 -12% 14 -15% 7/10

One Tree Hill 0.7 2 0% n/a n/a 9.4 -37% 7 -24% 16/18
Hellcats 0.5 1 -17% -29% 0% 9.4 -27% 5 -42% 18/18

VIEWING LEVELS: 

Slot Min HUT Calc HUT Max HUT
8-9pm 33.1 36.1 36.7
9-10pm 36.7 40.0 40.7
10-11pm 36.2 36.8 39.1
8-10pm 34.6 37.7 40.0

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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