Friday, April 15, 2011

Ratings Five-Spot, WE 4/10/11 - The Comedy Awards, Khloe & Lamar, WWE Tough Enough, Jamie Oliver's Food Revolution, Deadliest Catch


This got delayed by a combination of factors, but enough interesting things happened on cable this week that I felt it was worth powering out. Here's your Ratings Five-Spot for the "week ending April 10, 2011" (more like April 10 thru April 12):

The Comedy Awards - I didn't watch this event, so I can't comment on how it actually went down, but I can't say I typically associate most of the typical awards show trappings with what the Comedy Central men 18-34 demo is looking for. While the inaugural Comedy Awards did skew young, they didn't find much of an audience: 1.37 million viewers and a 0.7 in adults 18-49. The best frame of reference for me is the Comedy Central Roasts, and this show paled in comparison to those; it managed less than half of the ratings for Comedy Central's latest roast of Donald Trump.

Khloe & Lamar - Yet Another Kardashian Show got off to a decent start on E!, getting 2.54 million viewers and a 1.3 A18-49 rating. That's behind the series premiere numbers for both of the other Keeping Up with the Kardashians spinoffs; Kourtney & Khloe Take Miami got 2.7m/1.5 A18-49 on 8/16/09 and Kourtney & Kim Take New York managed 3.01m/1.6 A18-49 on 1/23/11. However, it's stronger than most recent episodes of New York, as that show plummeted in an airing against the Grammys and never really recovered. Future weeks will render the verdict with this one.

WWE Tough Enough - USA got a good-looking premiere number from reality effort WWE Tough Enough back on April 4 when it aired after WWE Raw - 3.33 million viewers and a 1.5 A18-49. But airing before Raw was a different story, as it dropped in week two to 2.79m and a 0.9 demo. It certainly shouldn't have been expected to capture the entire Raw audience, and the second number is still pretty competitive with some of the lesser USA scripted originals, so this is another wait-and-see situation.

Jamie Oliver's Food Revolution - The huge Friday premiere of Jamie Oliver's reality show was so surprising that I named it one of my 10 biggest TV ratings moments of 2010. But that number was an aberration, as half that audience was gone by the season finale. Season 2 will not have the luxury of a huge premiere audience to work with, as it managed just a 1.5 A18-49, down 42% from that Friday premiere a year ago. That is up a bit from the last couple Friday results last year, but not enough to make it a viable midweek player. It's gonna have to hold up a lot better than season 1 did.

Deadliest Catch - The death of Captain Phil produced huge ratings for Deadliest Catch last summer, and his absence doesn't seem to be causing much ratings trouble so far this season. The 2.0 A18-49 for this year's premiere was just about even with last year's premiere and ahead of most of the first half of last season. Getting back towards the Phil's death rating (a whooping 3.9) seems unrealistic, but this is a solid start.

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