Tuesday, April 26, 2011

Spotted Ratings, Monday 4/25/11: Better with Better


WHAT MATTERS:
  • In a somewhat interesting development for barely-on-the-bubble Better with You, its special airing after Dancing with the Stars pulled an outright series high 2.6. That's 18% better than what Cougar Town did in the half-hour last week, but Cougar Town had a little more competition and a smaller lead-in (Dancing was up 18% week-to-week as well). The retention (55% for both shows) is almost identical, but I'd give the slight edge to Better with You in comparing the performances. So what does it mean? I doubt it's a renewal clincher, but it might make the show look better for some hypothetical situation apart from the Wednesday comedy block. Let's not get carried away; it's basically the same kind of performance as week 2 of Surviving Suburbia and Romantically Challenged in this situation, and those two shows aired a combined four more regular season episodes.
  • Most other originals were up but not meaningfully so. The Big Bang Theory in a special Monday repeat did a little better than the last couple Two and a Half Men encores.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars Mon 4.7 13 +18% n/a n/a 5.3 -24% 47 -2% 3/6
Better with You 2.6 6 +63% -45% +147% 5.2 -55% 33 +24% 1/19
Castle (R) 1.5 4 +7% -42% -16% 5.3 -21% 22 +27% 2/7

How I Met Your Mother (R) 1.7 5 -11% n/a n/a 8.0 +0% 18 -21% 10/10
Mad Love 2.0 5 +0% +18% -32% 8.0 -14% 20 -16% 8/10
The Big Bang Theory (oR) 2.4 6 n/a +20% n/a 7.8 n/a 24 n/a n/a
Mike & Molly (R) 2.1 5 +11% -13% +4% 5.7 -26% 27 -6% 6/10
Hawaii Five-0 (R) 1.7 4 +6% -19% +11% 4.9 -42% 25 -4% 6/11

Chuck (R) 0.9 3 +50% n/a n/a 9.0 +6% 9 +38% 1/7
The Event 1.3 3 +18% +44% -31% 7.7 -3% 14 -29% 12/17
Law & Order: Los Angeles 1.3 3 +18% +0% +18% 5.6 -29% 19 -34% 10/11

House (R) 1.5 4 +7% n/a n/a 8.4 +9% 15 +3% 3/8
The Chicago Code (R) 1.0 2 -17% -33% +7% 8.0 -31% 11 -13% 3/3

90210 0.9 3 +13% n/a n/a 9.0 -17% 9 +1% 6/19
Gossip Girl 0.8 2 +14% -11% +13% 8.2 -2% 9 -11% 13/19

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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