Saturday, April 9, 2011

Spotted Ratings, Friday 4/8/11


WHAT MATTERS:
  • After an 18% week two drop, already-DOA Chaos may now be hurting the rest of the CBS night; both CSI: NY and Blue Bloods were down double digits week-to-week and significantly below average. (Both CSI:NY and Blue Bloods rose in finals to numbers that have me less concerned that Chaos is killing the evening.)
  • The only other notable was a pretty nice showing for the 2001 pilot of Smallville (0.7). Both that and Supernatural (0.6) hit repeat season highs. EDIT: But the CDub was supposedly preempted in Chicago, so those numbers may come down in finals. These repeats plummeted in finals to not-notable levels.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Shark Tank 1.2 4 -8% n/a n/a 3.9 -5% 24 -18% 3/4
Primetime: What Would You Do? 1.4 4 8% 17% 0% 4.0 -31% 26 -6% 11/20
20/20 1.5 4 0% 7% 8% 5.1 7% 23 -3% 13/30

Chaos 0.9 3 -18% n/a n/a 4.2 -2% 18 -18% 2/2
CSI: NY 1.7 5 -6% 89% -18% 3.7 -5% 31 -4% 11/19
Blue Bloods 1.6 5 -6% -6% -6% 4.9 0% 25 -11% 15/19

Who Do You Think You Are? 1.3 4 0% n/a n/a 3.8 -7% 25 8% 2/10
Dateline Fri 1.3 4 0% 0% 0% 4.8 -5% 21 -10% 18/27

Kitchen Nightmares (R) 1.2 4 0% n/a n/a 3.9 -7% 24 0% 1/2
Fringe (R) 0.6 2 0% -50% 0% 4.8 -6% 11 0% 1/2

Smallville (R) 0.5 2 0% n/a n/a 4.6 -6% 10 -4% 5/11
Supernatural (R) 0.4 1 -20% -20% 0% 5.0 -4% 7 -17% 9/11

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 23.3 28.8 32.9
9-10pm 30.0 31.9 36.7
10-11pm 30.0 34.0 35.7
8-10pm 26.7 30.3 35.7

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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