Thursday, April 28, 2011

Spotted Ratings, Wednesday 4/27/11


WHAT MATTERS:
  • Leading out of below-average repeats of The Middle and Modern Family respectively, originals of Better with You and Cougar Town built slightly but were way below average. It's a disheartening result for Better considering its decent post-Dancing showing earlier in the week, but yet another notch in favor of my "don't make much of special airings" creed. The soft 8:00-10:00 returns didn't stop Happy Endings from having a pretty nice result at 10:00, up three ticks from last week (and five ticks from the 10:30 ep compared below) despite facing bigger competition. That's why I wanted to see one more result last week; it was close, and this may be a game-changer back in its favor.
  • A repeat of last night's huge The Voice premiere did some solid business for a repeat. Does that mean another of these two-hour repeats airs next Wednesday at 8:00 (leading into the returning Law & Order: SVU)? Maybe. It'd definitely improve on Minute to Win It, but I tend to think this result might be a bit deceptive as to how much. It only got a 1.7 in the half-hour when it faced Idol, and HUT is lower at 8:00. We'll see which way NBC goes.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
The Middle (R) 1.3 4 +0% n/a n/a 12.0 -3% 10 -16% 14/18
Better with You 1.5 4 -42% +15% -72% 12.0 +131% 11 -29% 19/20
Modern Family (R) 2.0 5 +0% +33% +15% 12.4 +2% 14 -11% 9/14
Cougar Town 2.1 5 -9% +5% -47% 7.7 +31% 21 -24% 16/17
Happy Endings 2.1 5 +31% +0% +17% 6.8 +26% 23 -1% 3/5
Modern Family (oR) 1.6 4 n/a -24% n/a 6.8 n/a 20 n/a n/a

Survivor 3.2 9 +3% n/a n/a 10.2 +0% 24 +1% 2/11
Criminal Minds (R) 2.0 5 +5% -38% +3% 10.1 +8% 17 +2% 4/9
Criminal Minds: Suspect Behavior (R) 1.7 4 +0% -15% +5% 7.1 +31% 20 +0% 1/2

Special: Inside the Royal Wedding 1.2 3 n/a n/a n/a 12.2 n/a 9 n/a 1/1
The Voice (oR) 2.2 6 n/a +83% n/a 8.1 n/a 18 n/a n/a

American Idol Wed 7.1 20 +0% n/a n/a 6.6 +2% 52 -12% 14/15
Breaking In 2.4 6 -4% -66% -0% 7.4 +30% 24 -16% 4/4

America's Next Top Model (R) 0.5 1 +0% n/a n/a 12.9 +1% 4 +0% 1/2
America's Next Top Model 1.1 3 +10% +120% -50% 11.0 -15% 9 +11% 1/9

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 33.2 36.2 38.2
9-10pm 36.4 37.8 45.6
10-11pm 36.7 39.3 41.4
8-10pm 34.6 37.0 37.3

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

More Wednesday Spotted Ratings.

No comments:

Post a Comment

© SpottedRatings.com 2009-2018. All Rights Reserved.