Tuesday, April 5, 2011

Spotted Ratings, Monday 4/4/11: Harry's Fall


WHAT MATTERS:
  • The big ratings on Monday belonged to the NCAA basketball title game between Connecticut and Butler, whose 7.1 demo in finals finished down 13% from last year's 8.2 for Duke/Butler.
  • Harry's Law had all the makings of one of those "the season can't end fast enough" shows, as it had gone from solid ground to kinda bubbly ground. Now it's dropped to a level where it wouldn't be renewed if it were steady here. The good news is that it isn't steady here; it's just had one data point at a 1.4. So while this easily series low number certainly doesn't help, I don't think it takes it out of the discussion or anything. But the six weeks till the upfront definitely got a little less comfortable...

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars Mon 4.7 12 -10% n/a n/a 6.3 33% 43 -10% 3/3
Castle 2.8 7 -13% -40% -10% 14.9 166% 17 8% 4/20

The Big Bang Theory (oR) 2.2 7 n/a n/a n/a 7.0 n/a 24 n/a n/a
Rules of Engagement (oR) 1.9 5 n/a -14% n/a 7.0 n/a 21 n/a n/a
NCAA Pregame 3.6 10 n/a 89% n/a 7.5 n/a 32 n/a n/a
NCAA Final 7.1 18 n/a 97% n/a 7.4 n/a 49 n/a n/a

Chuck (R) 0.6 2 -25% n/a n/a 8.5 21% 7 -9% 3/6
The Event 1.3 3 8% 117% -33% 11.6 34% 10 -32% 12/15
Harry's Law 1.4 3 -13% 8% 8% 17.3 106% 8 -23% 12/12

House (R) 1.4 4 -13% n/a n/a 7.7 -9% 15 -5% 5/7
The Chicago Code (R) 1.2 3 9% -14% -13% 11.7 34% 9 9% 1/2

90210 (R) 0.3 1 0% n/a n/a 8.8 -10% 3 -13% 6/12
Gossip Girl (R) 0.3 1 50% 0% 0% 12.6 31% 2 0% 4/12

VIEWING LEVELS: 

Slot Min HUT Calc HUT Max HUT
8-9pm 30.8 35.9 38.2
9-10pm 36.7 39.4 40.0
10-11pm 38.6 40.3 43.8
8-10pm 37.2 37.8 39.5

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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