Wednesday, April 27, 2011

Spotted Ratings, Tuesday 4/26/11: Very Loud Voice


WHAT MATTERS:
  • The Voice (5.1) scored the 2010-11 season's biggest series premiere rating. It was the biggest series premiere rating since Undercover Boss after the Super Bowl in February 2010 and the biggest without a ginormous lead-in since V in November 2009. It was NBC's biggest series premiere and biggest regular entertainment telecast since The Jay Leno Show's premiere in 2009. (Sorry, messed that stat up a couple times! Thanks to TVBTN for finally getting it right.) Riding the coattails was The Biggest Loser, rallying 13% week-to-week from last week's lows despite airing for just one hour.
  • In spite of the big competition, Dancing with the Stars: The Results was up 20% week-to-week. Give the Dancing recap lead-in some of the credit there; does the show's 100%+ timeslot improvement and clear aid to Dancing mean we won't see Jamie Oliver's Food Revolution again in the hour?
  • Somebody had to be left behind, and it was Fox. Glee and Raising Hope both hit outright season lows and were over 25% below their season averages. Also hitting a new low was Hellcats on the CW, whose results are getting downright ugly. Three months ago, this was one of the steadiest new shows on TV, pulling a 0.9 almost every week. Now, a 0.4 that finishes an abominable 53% below average. My goodness.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars (R) 2.5 7 n/a n/a n/a 8.7 n/a 22 n/a 1/1
Dancing with the Stars Tue 3.6 9 +20% +44% +127% 10.1 +46% 26 +6% 2/5
Body of Proof 2.2 6 -8% -39% +20% 11.6 +43% 17 -11% 5/6

NCIS (R) 2.0 6 -9% n/a n/a 9.2 +16% 18 -10% 8/11
NCIS: Los Angeles (R) 2.0 5 -5% +0% -17% 11.7 +36% 15 -13% 8/9
The Mentalist (oR) 1.5 4 n/a -25% n/a 12.8 n/a 12 n/a n/a

The Biggest Loser 2.6 8 +13% n/a n/a 8.6 +12% 23 -9% 15/17
The Voice 5.1 13 n/a +96% n/a 7.5 n/a 36 n/a 1/1

Glee 3.4 9 -11% n/a n/a 8.9 +41% 28 -27% 17/17
Raising Hope 1.8 4 -14% -47% -11% 11.1 +35% 14 -31% 19/19

One Tree Hill 0.7 2 +0% n/a n/a 10.5 +12% 6 -23% 16/19
Hellcats 0.4 1 -20% -43% +0% 13.3 +41% 3 -53% 19/19

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 32.7 35.0 35.3
9-10pm 37.4 40.0 42.9
10-11pm 33.1 38.5 40.9
8-10pm 35.8 37.4 39.0

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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