Friday, April 22, 2011

Spotted Ratings, Thursday 4/21/11


WHAT MATTERS:
  • The Paul Reiser Show dropped 18% from its premiere and so did its The Office lead-out, though Office's 267% build from the lead-in is one of the largest for any show this season. Don't expect Paul to air another episode in this timeslot, as I doubt NBC will want anything dragging down the next few pivotal Office episodes. (Parks dropped in the finals nixing my earlier spin comment about its best retention of the season.)
  • Other noticeable original droppers include American Idol (-9%), Bones in its spinoff's backdoor pilot (-9%) and The Vampire Diaries (-8%). Vampire Diaries tied a series low.
  • Among ABC and CBS, both of which were totally in repeats on this last pre-sweeps Thursday, the standout was The Mentalist, which is gaining steam as a repeater lately. This was a repeat season high.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Winter Wipeout (R) 1.3 4 -13% n/a n/a 9.8 -16% 12 -20% 4/4
Grey's Anatomy (R) 1.2 3 -8% -8% -32% 8.5 -6% 12 +0% 4/13
Private Practice (R) 0.8 2 +0% -33% -8% 7.5 +12% 11 -10% 5/8

The Big Bang Theory (R) 1.8 6 +0% n/a n/a 9.7 -12% 16 -16% 7/10
Rules of Engagement (R) 1.5 5 +7% -17% +0% 9.2 -14% 14 -26% 7/8
CSI (R) 1.6 5 +14% +7% +7% 8.1 -9% 17 -8% 6/9
The Mentalist (R) 2.1 6 +11% +31% +14% 5.3 +9% 28 +23% 1/10

Community 1.4 5 +0% n/a n/a 10.1 -11% 12 -28% 20/21
The Paul Reiser Show 0.9 3 -18% -36% +0% 9.8 -11% 8 -18% 2/2
The Office 3.3 10 -18% +267% -18% 6.8 -3% 33 -12% 18/20
Parks & Recreation 2.4 6 -4% -27% -18% 6.8 -3% 26 -4% 5/10
30 Rock 2.2 6 +0% -8% -4% 5.1 +7% 29 -5% 12/20

American Idol Th 5.8 19 -9% n/a n/a 5.3 -12% 52 -19% 13/14
Bones 3.2 9 -9% -45% -9% 6.5 -4% 33 +8% 7/19

The Vampire Diaries 1.2 4 -8% n/a n/a 9.9 -11% 11 -19% 18/19
Nikita 0.8 2 +0% -33% -8% 8.9 -6% 8 -15% 12/19

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 29.5 30.4 31.6
9-10pm 33.2 35.7 36.7
10-11pm 33.1 36.4 39.1
8-10pm 30.7 32.7 33.7

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan
 
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