Spotted Ratings, Thursday 4/21/11

WHAT MATTERS:

• The Paul Reiser Show dropped 18% from its premiere and so did its The Office lead-out, though Office's 267% build from the lead-in is one of the largest for any show this season. Don't expect Paul to air another episode in this timeslot, as I doubt NBC will want anything dragging down the next few pivotal Office episodes. (Parks dropped in the finals nixing my earlier spin comment about its best retention of the season.)

• Other noticeable original droppers include American Idol (-9%), Bones in its spinoff's backdoor pilot (-9%) and The Vampire Diaries (-8%). Vampire Diaries tied a series low.

• Among ABC and CBS, both of which were totally in repeats on this last pre-sweeps Thursday, the standout was The Mentalist, which is gaining steam as a repeater lately. This was a repeat season high.

FULL TABLE:

	A18-49	Share	Last	Lead	LeLa	Comp	CoLa	bcShr	Avg	Rank
Winter Wipeout (R)	1.3	4	-13%	n/a	n/a	9.8	-16%	12	-20%	4/4
Grey's Anatomy (R)	1.2	3	-8%	-8%	-32%	8.5	-6%	12	+0%	4/13
Private Practice (R)	0.8	2	+0%	-33%	-8%	7.5	+12%	11	-10%	5/8
The Big Bang Theory (R)	1.8	6	+0%	n/a	n/a	9.7	-12%	16	-16%	7/10
Rules of Engagement (R)	1.5	5	+7%	-17%	+0%	9.2	-14%	14	-26%	7/8
CSI (R)	1.6	5	+14%	+7%	+7%	8.1	-9%	17	-8%	6/9
The Mentalist (R)	2.1	6	+11%	+31%	+14%	5.3	+9%	28	+23%	1/10
Community	1.4	5	+0%	n/a	n/a	10.1	-11%	12	-28%	20/21
The Paul Reiser Show	0.9	3	-18%	-36%	+0%	9.8	-11%	8	-18%	2/2
The Office	3.3	10	-18%	+267%	-18%	6.8	-3%	33	-12%	18/20
Parks & Recreation	2.4	6	-4%	-27%	-18%	6.8	-3%	26	-4%	5/10
30 Rock	2.2	6	+0%	-8%	-4%	5.1	+7%	29	-5%	12/20
American Idol Th	5.8	19	-9%	n/a	n/a	5.3	-12%	52	-19%	13/14
Bones	3.2	9	-9%	-45%	-9%	6.5	-4%	33	+8%	7/19
The Vampire Diaries	1.2	4	-8%	n/a	n/a	9.9	-11%	11	-19%	18/19
Nikita	0.8	2	+0%	-33%	-8%	8.9	-6%	8	-15%	12/19

VIEWING LEVELS:

Slot	Min HUT	Calc HUT	Max HUT
8-9pm	29.5	30.4	31.6
9-10pm	33.2	35.7	36.7
10-11pm	33.1	36.4	39.1
8-10pm	30.7	32.7	33.7

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan
 
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