Tuesday, April 19, 2011

Spotted Ratings, Monday 4/18/11


WHAT MATTERS:
  • Monday wasn't quite as freaky as Sunday in terms of underperformance, but it was still another generally rough day. Dancing with the Stars dropped 11% week-to-week (though that's more like 5% if you just compare the 8-9:30 periods), while a special 9:30 airing of Cougar Town hit its second-lowest number of the season. As I like to stress, don't read too much into special airings. We'll have a better sense of the show when it returns to its regular period tomorrow night. But it is just a tick better than a repeat of The Middle in a similar role back on 11/15/10. A special 20/20 on the royal wedding did worse than any original Castle this season.
  • CBS' lineup was close to flat week-to-week but at disastrous levels as the lack of Two and a Half Men continues to wear on everything. (Hawaii Five-0 rose in the finals, benefiting from the stronger Mike & Molly lead-in and the absence of Castle.) How I Met Your Mother tied its series low number from about five years ago.
  • Any hope for Law & Order: LA was probably crushed with that number, down 27% from its already weak return.
  • In more "return from long hiatus" news, 90210 was up a tick from its last original while Gossip Girl was even.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars Mon 4.0 11 -11% n/a n/a 6.9 7% 37 -19% 5/5
Cougar Town 2.2 6 -19% -45% 14% 6.2 -19% 26 -22% 14/15
20/20 1.7 4 13% -23% 57% 6.8 63% 21 11% 6/32

How I Met Your Mother 2.5 8 -7% n/a n/a 9.3 0% 21 -29% 21/21
Mad Love 2.0 5 5% -20% -7% 9.3 0% 18 -18% 8/9
Two and a Half Men (R) 2.1 5 0% 5% -20% 7.6 -6% 22 -22% 12/13
Mike & Molly 2.6 6 4% 24% 11% 5.8 -28% 31 -27% 20/21
Hawaii Five-0 2.8 7 12% 8% 24% 4.9 -38% 34 -11% 13/21

Chuck 1.3 4 0% n/a n/a 10.3 0% 11 -28% 20/21
The Event 1.1 3 -15% -15% 117% 8.0 -31% 12 -41% 16/16
Law & Order: Los Angeles 1.1 3 -27% 0% -15% 7.9 -15% 13 -47% 10/10

House 3.2 9 0% n/a n/a 8.4 -1% 28 -13% 18/19
The Chicago Code 1.8 5 0% -44% 0% 7.3 -16% 20 -11% 7/9

90210 0.8 2 14% n/a n/a 10.8 -11% 7 -11% 14/18
Gossip Girl 0.7 2 0% -13% 14% 8.4 -18% 8 -23% 16/18

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 33.2 35.5 38.2
9-10pm 38.3 37.7 41.1
10-11pm 36.7 40.0 43.8
8-10pm 34.6 36.5 38.9

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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