Wednesday, April 13, 2011

Spotted Ratings, Tuesday 4/12/11: Food Revo-LOW-tion


WHAT MATTERS:
  • Weak start for season two of Jamie Oliver's Food Revolution, the show that wowed with its huge 2.6 Friday premiere a year ago but had lost most of that steam by the end of season 1. It didn't pick any of it back up in its Tuesday debut. It was basically on par with recent No Ordinary Family results in the hour (that is, not good).
  • No other rating distinguished itself except maybe Body of Proof, which is officially looking like a keeper as it ticked up week-to-week in its third Tuesday airing. It retained a stout (and best-yet) 81% of Dancing with the Stars.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Jamie Oliver's Food Revolution 1.5 5 n/a n/a n/a 8.3 n/a 15 n/a 1/1
Dancing with the Stars Tue 3.1 8 -3% 107% 0% 7.2 7% 30 -17% 3/3
Body of Proof 2.5 6 4% -19% -3% 7.2 5% 26 0% 2/4

NCIS 3.9 12 3% n/a n/a 5.9 2% 40 -3% 12/21
NCIS: Los Angeles 3.3 9 -6% -15% 0% 7.0 -18% 32 -4% 12/21
The Good Wife 2.0 5 0% -39% 22% 8.1 7% 21 -10% 16/20

The Biggest Loser 2.7 8 -4% n/a n/a 7.4 5% 27 -7% 10/15
Parenthood 2.1 6 11% -22% -4% 7.9 2% 22 1% 6/21

Glee (R) 1.4 4 8% n/a n/a 8.4 1% 14 -16% 11/16
Raising Hope (R) 1.1 3 0% -21% 8% 9.3 3% 11 -27% 6/7
Traffic Light 0.9 2 -18% -18% -15% 9.3 -14% 9 -44% 9/9

One Tree Hill (R) 0.3 1 50% n/a n/a 9.5 1% 3 -13% 6/12
Hellcats (R) 0.2 1 -33% -33% 50% 10.1 5% 2 -50% 15/16

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 30.8 32.7 34.3
9-10pm 35.9 36.1 39.4
10-11pm 37.7 38.0 39.1
8-10pm 32.3 34.4 36.5

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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