Thursday, April 7, 2011

Spotted Ratings, Wednesday 4/6/11: Breaking Out?


WHAT MATTERS:
  • Decent start for Breaking In, which dropped a little over half the American Idol demo but did noticeably better than Raising Hope did a little over a month ago (3.3 out of a 7.6), not to mention way better than Traffic Light (2.8 out of 7.8).
  • Mr. Sunshine's last airing picked up a little steam from not facing Idol for the first time in quite awhile, but that's still not much of a number. 
  • Criminal Minds: Suspect Behavior hit a new low despite facing a below-average Law & Order: SVU. It's gotta be in trouble, in my opinion; dropping 40%+ from the mothership isn't exactly what you expect when you greenlight a spinoff.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
The Middle (R) 1.3 4 -13% n/a n/a 12.4 -4% 9 -18% 14/16
The Middle (R) 1.3 4 0% 0% 0% 12.4 0% 9 -17% 14/17
Modern Family (R) 2.0 5 -5% 54% -13% 12.2 -4% 14 -11% 9/13
Mr. Sunshine 1.6 4 14% -20% -5% 8.4 -34% 16 -29% 8/9
Off the Map 1.3 3 0% -19% 14% 7.9 -6% 15 -24% 11/13

Survivor 3.2 10 3% n/a n/a 10.5 -7% 23 1% 2/8
Criminal Minds 3.6 9 3% 13% 3% 8.5 -22% 30 3% 5/20
Criminal Minds: Suspect Behavior 2.1 6 -9% -42% 3% 6.5 -3% 24 -16% 8/8

Minute to Win It 1.0 3 -17% n/a n/a 12.7 -3% 7 -35% 12/17
Law & Order: SVU (R) 1.0 2 -9% 0% -17% 11.1 -17% 8 -30% 12/15
Law & Order: SVU 2.4 6 -4% 140% -9% 6.0 -6% 28 -5% 13/20

American Idol Wed 7.3 21 -5% n/a n/a 6.6 -2% 53 -12% 12/12
Breaking In 3.5 9 n/a -52% n/a 6.5 n/a 35 n/a 1/1

America's Next Top Model 0.9 3 0% n/a n/a 12.8 -5% 7 -10% 4/7
Shedding for the Wedding 0.3 1 -25% -67% 0% 11.8 -16% 2 -28% 7/7

VIEWING LEVELS: 

Slot Min HUT Calc HUT Max HUT
8-9pm 30.0 33.4 34.2
9-10pm 38.0 38.4 42.9
10-11pm 36.2 38.7 39.1
8-10pm 34.1 35.6 36.6

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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