- "What matters" can be best summed up as "everything completely tanked." Only one show (American Dad!, mostly because it aired at 8:30) was even within 10% of its season-to-date average. Extreme Makeover: Home Edition returned from a long hiatus down 17% from its last original. Only three shows - Celebrity Apprentice, Family Guy and Undercover Boss - actually hit outright season lows, but several others tied or were close. In Family Guy's case, it was its lowest number since before its cancellation in the early 2000s.
- The biggest meltdown of them all by far was Undercover Boss, which had not gone below a 2.6 demo all season and suddenly posted a 2.0. That means it's down thirty-five percent from its last original just seven days ago and a ridiculous 37% below average. That is pretty inexplicable.
- This does not come alongside some massive downturn in overall viewing. In fact, it was the opposite; the rating/share for Brothers & Sisters indicates that a bare minimum of 36.7% of adults 18-49 were watching TV in the 10:00 hour. (And the admittedly rough calculation based on the ratings/shares has it at 38.2%.) That'd be among the highest Sunday 10:00 viewing levels since Super Bowl Sunday, and the 8:00 and 9:00 numbers seem average if not a bit above. That means something on cable made up for this. The biggest cable possibility would seem to be the huge NBA doubleheader, both of which were well above a 2.0 A18-49.
FULL TABLE:
| A18-49 | Share | Last | Lead | LeLa | Comp | CoLa | bcShr | Avg | Rank | |
| America's Funniest Home Videos | 1.6 | 5 | 0% | n/a | n/a | 3.4 | -14% | 32 | -10% | 14/21 |
| Extreme Makeover: Home Edition | 2.0 | 5 | -17% | 25% | -16% | 5.6 | -14% | 26 | -12% | 14/19 |
| Desperate Housewives | 2.7 | 7 | -7% | 35% | -26% | 7.3 | -15% | 27 | -26% | 17/18 |
| Brothers & Sisters | 1.7 | 4 | -6% | -37% | 13% | 8.4 | -8% | 18 | -26% | 17/18 |
| 60 Minutes | 1.4 | 5 | -36% | n/a | n/a | 3.6 | -9% | 28 | -43% | 23/26 |
| The Amazing Race | 2.4 | 7 | -17% | 71% | -36% | 5.2 | -10% | 32 | -11% | 7/8 |
| Undercover Boss | 2.0 | 5 | -35% | -17% | -17% | 8.0 | 4% | 20 | -37% | 21/21 |
| CSI: Miami | 2.2 | 6 | -4% | 10% | -35% | 7.5 | -10% | 23 | -11% | 17/20 |
| Dateline Sun | 0.9 | 3 | 0% | n/a | n/a | 4.1 | -22% | 18 | -12% | 7/12 |
| America's Next Great Restaurant | 1.2 | 3 | 0% | 33% | 0% | 6.4 | -14% | 16 | -12% | 5/7 |
| Celebrity Apprentice | 2.6 | 7 | -13% | 117% | 0% | 7.1 | -5% | 25 | -11% | 7/7 |
| The Cleveland Show (oR) | 1.0 | 4 | n/a | n/a | n/a | 3.9 | n/a | 20 | n/a | n/a |
| American Dad! (R) | 1.1 | 4 | -35% | 10% | -33% | 3.9 | -26% | 22 | -29% | 8/8 |
| The Simpsons (R) | 1.7 | 5 | -11% | 55% | -35% | 5.6 | -25% | 23 | -23% | 7/8 |
| American Dad! | 2.2 | 6 | 38% | 29% | 70% | 5.6 | 17% | 28 | -7% | 11/16 |
| Family Guy | 3.0 | 8 | -9% | 36% | 16% | 7.3 | -8% | 29 | -19% | 15/15 |
| The Cleveland Show | 2.3 | 6 | -4% | -23% | -9% | 7.3 | -8% | 24 | -16% | 17/20 |
VIEWING LEVELS:
| Slot | Min HUT | Calc HUT | Max HUT |
| 7-8pm | 28.2 | 29.1 | 31.4 |
| 8-9pm | 35.5 | 36.8 | 37.7 |
| 9-10pm | 35.5 | 38.3 | 41.5 |
| 10-11pm | 36.7 | 38.2 | 40.9 |
| 8-10pm | 35.4 | 37.6 | 40.9 |
KEY (much more detail at What? and Why? page)
A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.
Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."
(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.
Stats in blue are less accurate due to lack of access to half-hour breakdowns.
Source: TravisYanan
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