Monday, January 19, 2015

SpotVault - Parks and Recreation (NBC) - 2014-15 Ratings





Parks and Recreation
Tuesdays, 8/7c, NBC







2014-15 Original Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1Tu1/13/20158:000:303.751.55n/a 1.5 1.59 -5%
2Tu1/13/20158:300:303.251.541.5 1.5 1.59 -6%
3Tu1/20/20158:000:303.811.45n/a 1.4 1.48 -6%
4Tu1/20/20158:300:303.301.441.4 1.4 1.44 -3%
5Tu1/27/20158:000:303.481.44n/a 1.4 1.41 -1%
6Tu1/27/20158:300:302.971.341.4 1.3 1.38 -6%
7Tu2/3/20158:000:303.451.24n/a 1.2 1.37 -12%
8Tu2/10/20158:000:303.061.13n/a 1.1 1.39 -21%
9Tu2/10/20158:300:302.471.031.1 1.0 1.30 -23%
10Tu2/17/20158:000:302.941.24n/a 1.2 1.32 -9%
11Tu2/17/20158:300:302.471.131.2 1.1 1.27 -13%
12Tu2/24/201510:001:004.151.654.3 1.9 1.41.53 +4%
AVERAGES: Viewers A18-49 Skew y2y True Sitch
3.33 1.33 51% +15% 1.43 +0%
A18-49+
76

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 1/13/2015 1.5 1.59 -0.09 -5% 30.4 6.3 0.6 6.9 -0.09 0.0 0.0 +0.00 0.997 +0.01
2 1/13/2015 1.5 1.59 -0.09 -6% 32.0 6.7 -0.5 6.3 -0.03 1.5 1.3 -0.07 0.995 +0.01
3 1/20/2015 1.4 1.48 -0.08 -6% 29.6 5.0 1.8 6.8 -0.08 0.0 0.0 +0.00 1.000 +0.00
4 1/20/2015 1.4 1.44 -0.04 -3% 32.4 5.2 0.3 5.5 +0.05 1.4 1.3 -0.08 1.000 +0.00
5 1/27/2015 1.4 1.41 -0.01 -1% 31.8 5.8 0.3 6.1 -0.01 0.0 0.0 +0.00 1.003 -0.00
6 1/27/2015 1.3 1.38 -0.08 -6% 31.6 5.8 0.4 6.2 -0.02 1.4 1.4 -0.05 1.004 -0.01
7 2/3/2015 1.2 1.37 -0.17 -12% 30.0 7.1 0.5 7.6 -0.16 0.0 0.0 +0.00 1.005 -0.01
8 2/10/2015 1.1 1.39 -0.29 -21% 28.0 7.2 1.6 8.7 -0.27 0.0 0.0 +0.00 1.008 -0.01
9 2/10/2015 1.0 1.30 -0.30 -23% 30.3 7.4 0.2 7.6 -0.16 1.1 1.1 -0.13 1.010 -0.01
10 2/17/2015 1.2 1.32 -0.12 -9% 31.4 7.5 -0.4 7.0 -0.10 0.0 0.0 +0.00 1.014 -0.02
11 2/17/2015 1.1 1.27 -0.17 -13% 32.4 7.2 -0.7 6.5 -0.05 1.2 1.2 -0.10 1.017 -0.02
12 2/24/2015 1.6 1.53 +0.07 +4% 29.5 5.4 1.5 6.9 -0.09 4.3 2.8 +0.18 1.015 -0.02

AVERAGES: 1.33 1.43 -0.10 -7%
STDDEV: 0.19 0.11
STDDEV%: 14% 8%

2014-15 Encore Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1Tu1/6/20158:001:002.510.83n/a 0.9 0.80.90 -11%
2Tu2/3/20158:300:301.870.721.2 0.7 0.88 -20%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

Ratings History

2008-09 | 2009-10 | 2010-11 | 2011-12 | 2012-13 | 2013-14 | The War of 18-49

More SpotVault in the Index.

49 comments:

Spot said...

No, PUT in 8:30 PM is usually only 5% to 10% higher than it is in 8 PM half-hour. I'm making it sound much more than it is. Still, drama that rates 2.0 at 9 PM, but would rate 1.8 at 8 PM - over 22 hours that makes difference of around $6-7 million in ads revenue. That's not peanuts even for those rich networks.

But, yes, The Goldbergs is 10% stronger in raw numbers than The Middle, and almost no stronger than it in True. Not to take away from Goldbergs success - ABC tried other comedies in that slot and those didn't build out of The Middle, those failures didn't use advantages of plum timeslot (reliable The Middle lead-in, higher PUT half-hour, some people tuning in earlier for Modern Family).

Spot said...

Welp, Scorpion was pretty disapointing. Granted everything that could go wrong went wrong, but still. And ABC bombed hard. I really hope next year they just plug specials and movies for January and February after Once, new show, and Nashville go on hiatus. And Mulaney's still on?

Spot said...

Next year, I think that ABC really shouldn't air anything in these months on Sunday. I think they should use the first Sunday of January (high PUT, low competition) to premiere The bachelor like NBC did with the apprentice this year and then call it a day.

Their bridge efforts should be focused on Thursday (and Tuesday, to a lower degree). No point in trying on Sundays.

Also, I can't with that Mulaney rating LOL. Will FOX put out a press release?

Spot said...

I am more and more convinced that Nashville shouldn't be the one moving. Castle should.

Spot said...

I think that they both should. I would put Castle at Wednesdays at 10 amd Nashville Sundays at 10.

Spot said...

What is the point of moving both? Castle has became a very marginal performer, it doesn't warrant a timeslot move to what is essentially a timeslot of the same degree of difficulty I feel. And they've finally stabilized Nashville, I see no point in messing up with that. The way I see it, in your scenario, compared to mine:
- Nashville would do worse Sundays at 10 than Castle
- Castle wouldn't do better enough on Wednesdays at 10 to offset that compared to what Nashville would be doing there.

I think they should launch 3 new dramas: Sundays at 9 (sandwiched between OUAT and Castle), Mondays at 10 after DWTS and Tuesdays at 10 after Shield (but this one, for the love of god, make it a male skewing, compatible show already and promote them as a block).

Spot said...

Scorpion was behind Hawaii Five-O in 2013, a third season show that premiered to a series low that season.


ABC should give up on sundays during award/playoff season, I like Omabin's idea of putting Bachelor in the first sunday since it is the only one with no real competition.


I'd lol if Mulaney gets adjusted down 8 tenths again.

Spot said...

I think we need to wait a bit to judge this. Nashville has been off the air for a bit and during this 2 things have happened: Castle is inexplicibly tanking and Empire has reduced Blackish to less than a hit lead in. Despite being on paper very incompatible, Blackish being much stronger than SFN/Mixology is helping Nashville be barely down y2y. If Blackish only has a 1.9 the next time it is new and leads into Nashville with it, I'm not sure Nashville will produce a number big enough to warrant it not moving next year

Spot said...

In theory, next Sunday and the one between the Grammys and the Oscars also don't have competition but those are surrounded by so much stuff that they have no good use honestly.

Spot said...

Why? Castle, while somewhat disappointing in ratings this season, has averaged better than Nashville, and Nashville also really doesn't have any syndication potential outside of CMT, while Castle has more episodes in the tank and has a syndication deal and greater potential in reruns. And Nashville's wasting good lead-in potential. Yes it's holding steady, but it's way behind the league average anyway, and Castle's only just below. Sundays at 10 on broadcast isn't a great timeslot anyway, so just give it to a show that'll be gone after 4 seasons. And Blackish or a new comedy can be a great lead-in, especially if they have a strong newbie. Now Castle maybe should move, but I believe to Tuesdays at 10. It fills a death slot for a few more seasons, especially since SHIELD's in ABC's mid-tier dramas and isn't that great of a lead-in. But I'm also content with it being behind DWTS, seeing as how that show isn't that strong of a lead-in anyway.

Spot said...

Then ABC could repeat their 2013 schedule like new episode - break - new episode - break - break - new episode - new episode - break - new episode


Just kididng.

Spot said...

Per Spotvault, The Following had a 4.4 last year not a 4.6

Spot said...

They've already learned that with OuaT, for them this is schedule fodder for burnoffs like Galavant and Resurrection which only have a week left.

Spot said...

Nashville hasn't exactly been dropping like crazy unlike some other shows. It's usually been like that so it won't matter if it gets a final season, especially since it can be plugged into a weak spot that's already getting sub 1.0s.
Like someone else said before they can either move Nashville or Castle there.

Spot said...

There is less than a 0.2 difference in the recent averages of Castle and Nashville.

This being said, I do agree that Castle is the stronger show. But the difference is that while you are assuming that Sundays at 10 are not worth trying and are a dead slot, I think Castle could do okay-ish there, maybe even lasting a couple of seasons in the slot. Castle should have more "inner strenght" than Nashville, thus positioning itself better to withstand a move. The only reason I think there could be to move Nashville would be if its slot was really necessary to launch a new drama. That seemed true in the early portion of the fall, but with Castle's recent rating declines, I don't think it is anymore.

Basically, what I am saying is that the loss Castle would take from moving to Sundays is much smaller than the loss Nashville would take and since I consider Mondays at 10 and Wednesdays at 10 relatively the same difficulty wise to launch a new drama, I think ABC would be better off moving Castle.

As for moving Castle to Tuesdays, I severely disagree. It would be the same thing as Forever: incompatible with the lead-in. ABC has a male demo powerhouse in Shield, it is crazy that they don't take more advantage from it. They must launch a show in there that is also appealing to that demo and air the two of them as a block. I also think that this is genuinely important for ABC in terms of diversity in its schedule. They already have way too many female skewing dramas (the entire Sunday and Thursday lineups), Tuesdays should be something else.

Spot said...

Castle is different animal. It is female skewing, but is procedural unlike other ABC dramas, and it repeats well. They don't want to put all eggs in one basket (to become network with all dramas being serialized soaps), and that's value of Castle for them. If they develop 1 or 2 new procedurals, at that moment they'll cancel Castle with pleasure. But for now they need it.

All in all, next season Nashville will surely be at Sunday 10 PM. Low priority show into low priority timeslot.
Castle (not low priority show only because it's still best rated ABC procedural) goes to one of Mon 10 PM / Tue 10 PM / Wed 10 PM, with other two timeslots being new dramas (if they will go by recent pattern, then 1 procedural and 1 serialized). In my opinion, ABC will schedule those 2 dramas according to competition and lead-in, with Castle simply getting remaining 10 PM timeslot. So, to early too tell where it will air.

Spot said...

I don't think Nashville is that lead in dependent, it's usually mid to low 1s and from the numbers alone, not much has changed.

Spot said...

Poor CBS, another blowout, they couldn't have made good numbers out of Elementary with the SuperBowl given the circumstances, and here the same happens with Scorpion.

Spot said...

I actually wish that was the 2013 schedule. It wasn't. They just did:
- Globes: new episode
- NFC: new episode
- Grammys: new episode

All three weeks in a row!

Spot said...

As the NFC game went to OT - final play was just before 6:30 ET - I'd imagine the Mulaney numbers could have a chunk of post-game. Of course, that bumped the AFC game ten minutes to a 6:50 kickoff, but that was the least of the worries for Scorpion. In many ways, it was only fitting that CBS's run of mega-blowouts - for which they paid handsomely in cash and also in damage to TBBT - came to an end with a six-score stomping in the AFC title game to ruin the lead-in for the show that benefitted from the TBBT jerkaround in the first place.



And now they've got TNF for another season!

Spot said...

Certainly this can change in the spring, you are right. But as things stand right now, I think Castle is the stronger show and therefore the one that should move. I actually think you agree with me on Castle being the stronger. It's just that you assume the weaker should move and the stronger stay put and I assume otherwise.

Spot said...

Nashville should definitely move.
Sundays are looking worse than Tuesdays even though they're both bad.

Spot said...

Tuesday's also a great night for them to skew male because they can give the block a nice early fall boost with advertising in MNF.

Spot said...

Both of them should move, they can use that time slot next year instead of having yet another new show in a weak timeslot, either Sundays or Tuesdays would be preferable.

Spot said...

At this point, Sundays need a major revamp after OuaT.

Spot said...

Well serialized soaps for the most part are doing well (TGIT), except Revenge, but yes, they definitely need to branch out.
As for Nashville and Castle, both of them should move into either of the Sundays/Tuesdays weak spots.

Spot said...

It would be better to try a new show out there and plug 1 of the shows into the Tuesdays weak spots, than the other way around.

Spot said...

Pretty much, but so far not much has changed in terms of the numbers, but it should move next season either way.

Spot said...

I wonder if they'll go back to doing movies next season like they've done in the past.

Spot said...

Tuesdays has several problems, trying to dump in sitcoms MLS/Selfie and then trying to use it as a lead in to Shield was just awful. ABC clearly wanted Forever to be the next Castle and it's just not working the way they wanted it to be. It's been a complete mismatch in terms of scheduling.
As for Nashville, it really should move, it should only be a matter of which show gets plugged into which weak time slot.

Spot said...

True, that's a nice point. Also, and very importantly, there is no football on the night.

Spot said...

The point would be to give the new shows a better chance than to dump them into weak time slots all over again, especially Sundays/Tuesdays, especially if either Castle or Nashville is ending.

Spot said...

Then they really need different shows that accomodate that.

Spot said...

The not wanting to put all eggs in one basket thing is exactly the reason I think they should make a big effort to develop another male drama on Tuesdays after Shield instead of just putting Castle or some look-alike (Forever) there. Shield is ABC's second highest rated show in M18-49 after only MF - that should be put to use. It is better than to just plug in Castle there and try to develop another female skewing show elsewhere.


As for Nashville, the premises for my argument are these:
(1) Nashville is a bit weaker than Castle so it would endure a timeslot move worst than Castle would

(2) Mondays at 10pm and Wednesdays at 10pm are relatively the same to launch new shows, difficulty wise


Therefore, I would move the show that would endure the move the best (Castle) and keep the other one where it is.



If you say you want to move Nashville, you are basically saying you prefer to move the weaker show than the stronger one, which is a valid option, but one I disagree with when we are in the territory of shows that are these marginal.

Spot said...

I'm just saying we need to see what new dramas they will pick.
If they pick female skewing procedural (like Body of Proof, or Forever), then, yes, put it behind DWTS to give it a chance, and move Castle to Tuesday.
But it their rookie would be male skewing procedural, then it's better to put it at Tuesday behind SHIELD, with Castle staying at Monday.
Third scenario: Female skewing procedural at Mon 10 PM, male skewing serialized at Tue 10 PM. Then Castle would be at Wed 10 PM, there's no other choice. And, in such constellation, there's no reason why not.

I think it's too early to tell anything, because all depends of what kind of pilots they will pick.

Spot said...

Tuesdays is not a weak timeslot. They just need a show that is compatible with Shield, that is all.


Sundays I agree, which is why I suggest moving a veteran there.

Spot said...

True, but I'm just saying it's preferable than have the new shows get dumped into the weak time slots again and again where it's untested and it could fail again, it's very risky.

Spot said...

The kind of pilots they pick is not an outside decision for ABC though. It's not like Lee is given pilots X, Y and Z and then has to accommodate schedule for them. He can invest in a certain direction in development. I think he should try to get three big things out of it:
- a procedural to replace Castle (they had the right idea with Forever this year)
- a male skewing drama to pair with Shield
- a fantasy/ high stakes, female skewing drama to pair with OUAT. This is probably the hardest one to develop.

Spot said...

You are operating under assumption Nashville is important.
It's not, it's just dead weight for ABC. They renewed it for 3rd season only after lengthy negotiations with Lionsgate. ABC is not interested in helping ratings of the lowest priority show that will be renewed solely because of syndication reasons. They will not tweak their schedule to accommodate Nashville, they'll gladly dump it into worst possible slot. Castle is different case, it is of some value to them (due to network lacking procedural dramas, which I explained in original comment):

Spot said...

I did not say Paul Lee doesn't know what kind of pilots he's going to pick.
I said we don't know it yet. Which is true.

Spot said...

Yes it is, Sundays just looks worse in comparison because of the shows continued declined.
It's a night with weak shows like the cancelled MLS/Selfie and low rated Forever. That makes it weak, Shield is the only one with half decent numbers atm.
Sundays needs a lot of work as well as it seems to be getting worse.

Spot said...

I do not assume Nashville is important. Not at all. I just assume that ABC is interested in maximizing the ratings for all its timeslots, including Sundays at 10, despite the fact that everyone seems to think otherwise. I 100% agree with you that the ratings for Nashville itself don't matter. I just think that the average ratings from Castle on Sundays and Nashville on Wednesdays are higher than the average ratings from Castle on Mondays and Nashville on Sundays (and again, I assume it's a wash for a new show to be launched on Wednesday or Monday).

Look, at the beginning of the season, I would agree with you that Castle was way too strong for the move and Nashville way too weak to be in a midweek slot again, so no brainer. Right now, I think what will happen if they do what you suggest is that they will move Nashville there next year, cancel it at year's end, then move Castle there and probably cancel it at year's end because I doubt the show has more than two seasons left in it with or without move. The way I am suggesting, they open up Mondays at 10pm next year, still cancel Nashville at year's end on Wednesdays therefore opening up Wednesdays at 10pm for the year after while keeping Sundays at 10 relatively stable with Castle for two years in a row.

Spot said...

I agree with you then, sorry, I had misunderstood.

Spot said...

I agree that Tuesdays have been weak but the difference is that there is no inherent reason for that to be the case as far as external factors are concerned. It's just a problem with the shows themselves IMO. Sundays are different because it truly is a hard day to schedule (a lot of events, cable competition, sports).

Spot said...

The problem is that the competition has never been anything new for Sundays since it's already been that way. As for Tuesdays, hopefully ABC finally realizes what doesn't work, well and the same thing with Sundays.

Spot said...

ABC Sunday Night Movie for next year

Spot said...

With these numbers, that wouldn't be such a bad thing.

Spot said...

You're just overreacting on few bad Castle's results. Castle is always at its lows leading-out of less compatible Bachelor, then bounces back when DWTS returns. In spring it will be half a point above Nashville again.

Castle to Sunday seems simply wrong. It still scores around 1.0 in Monday repeats. Sunday against big events? At best 0.5 for a repeat. Additionally, procedurals are not suited for split seasons ABC would like to have on Sudnays.

Spot said...

The problem with Forever is that it has an immortality aspect to it that's not as utilized as it should've been, which is part of the whole premise, that and it doesn't help that it was already a failed concept to begin with (New Amsterdam?).

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