Friday, January 9, 2015

SpotVault - Celebrity Apprentice (NBC) - 2014-15 Ratings





Celebrity Apprentice
Mondays, 8/7c, NBC







2014-15 Original Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd 3rd 4th True Sitch
1Su1/4/20159:002:006.312.472.1 2.3 2.3 2.5 2.42.48 -3%
2Mo1/5/20158:002:006.492.06n/a 1.8 2.0 2.0 2.21.98 +1%
3Mo1/12/20158:002:005.851.75n/a 1.6 1.6 1.8 1.81.72 -1%
4Mo1/19/20158:002:006.511.95n/a 1.8 1.9 1.8 1.91.86 +2%
5Mo1/26/20158:002:006.321.85n/a 1.8 1.8 1.8 1.91.71 +5%
6Mo2/2/20158:002:006.982.16n/a 2.0 2.1 2.2 2.12.03 +4%
7Mo2/9/20159:001:004.981.441.2 1.4 1.4 1.49 -6%
8Mo2/16/20158:002:006.101.75n/a 1.6 1.7 1.6 1.61.61 +5%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
6.27 1.91 39% 1.89 +0%
A18-49+
109

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 1/4/2015 2.4 2.48 -0.08 -3% 33.0 7.9 -2.1 5.8 +0.03 2.1 0.7 -0.13 0.991 +0.02
2 1/5/2015 2.0 1.98 +0.02 +1% 32.5 6.9 -1.0 5.8 +0.02 0.0 0.0 +0.00 0.996 +0.01
3 1/12/2015 1.7 1.72 -0.02 -1% 34.5 9.9 -3.6 6.3 -0.03 0.0 0.0 +0.00 0.998 +0.00
4 1/19/2015 1.9 1.86 +0.04 +2% 32.9 6.7 -1.1 5.6 +0.04 0.0 0.0 +0.00 1.000 +0.00
5 1/26/2015 1.8 1.71 +0.09 +5% 34.0 6.5 -1.4 5.1 +0.09 0.0 0.0 +0.00 1.002 -0.00
6 2/2/2015 2.1 2.03 +0.07 +4% 33.5 6.7 -1.5 5.2 +0.08 0.0 0.0 +0.00 1.004 -0.01
7 2/9/2015 1.4 1.49 -0.09 -6% 32.4 6.9 -0.7 6.2 -0.02 1.2 1.3 -0.06 1.005 -0.01
8 2/16/2015 1.7 1.61 +0.09 +5% 34.4 6.7 -1.6 5.0 +0.10 0.0 0.0 +0.00 1.007 -0.01

AVERAGES: 1.91 1.89 +0.02 +1%
STDDEV: 0.30 0.31
STDDEV%: 16% 16%

2014-15 Encore Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1*Mo2/9/20158:001:004.611.24n/a 1.3 1.21.28 -6%

*- clips show

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

Ratings History

2007-08 | 2008-09 | 2009-10 | 2010-11 | 2011-12 | The War of 18-49 (also includes season averages for original recipe The Apprentice)

More SpotVault in the Index.

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