Wednesday, March 27, 2013

Spotted Ratings, Friday 3/22/13


WHAT MATTERS:
  • ABC's Friday comedies left strong impressions on their finale nights, with Last Man Standing hitting its best number since November and Malibu Country also spiking to a huge degree. Suffice to say it would be a surprise if Happy Endings can come in and find these kinds of numbers (or even these shows' more normal 1.4/1.2ish levels).
  • March Madness on CBS once again got the shaft with two blowouts in their primetime coverage, so the games were down about half from last year. As I speculated on Saturday, indeed a couple of the cable games ended up outrating both the CBS offerings.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Last Man Standing 7.84 1.6 +14%n/a 2/18 -16% +14% +14% 2.10
Malibu Country 7.04 1.4 +27%+14% 5/18 n/a +27% -13% 1.66
Shark Tank (R) 5.74 1.4 -10% -10% 1.76
20/20 6.23 1.5 +7%-7% 7/29 -6% +11% -6% 1.93
NCAA Basketball 3.20 0.8 -33%n/a 3/3 -60% -27% -53% 0.99
NCAA Basketball Bridge 3.60 1.1 n/an/a 1/1 n/a +22% +0% 1.68
NCAA Basketball 3.50 1.0 +25%n/a 3/4 -44% -31% -68% 1.44
Fashion Star 2.86 0.7 +0%n/a 2/3 -61% +0% -26% 0.89
Grimm 5.00 1.4 +0%+0% 14/15 n/a +4% +115% 1.88
Rock Center 3.74 0.8 +33%+0% 19/23 +14% +23% -11% 1.07
Kitchen Nightmares (R) 2.85 0.9 -14% -14% 1.14
Touch 2.79 0.7 +17%-18% 4/8 -79% +27% -22% 1.00
iHeartRadio Album Release (R) 1.06 0.4 -11% -20% 0.52
Cult 0.73 0.2 +0%+0% 3/5 n/a +0% -67% 0.27

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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