Friday, March 1, 2013

SpotVault - Golden Boy (CBS) - 2012-13 Ratings





Golden Boy
Fridays, 9/8c, CBS







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Tu2/26/201310:001:0010.561.8532.97.62.91.65+9%
2Tu3/5/201310:001:009.401.6530.47.02.71.66-4%
3Fr3/8/20139:001:007.411.0330.65.51.51.21-18%
4Tu3/12/201310:001:008.531.5533.27.31.91.50+0%
5Tu3/19/201310:001:009.261.7532.97.62.91.55+10%
6Tu3/26/201310:001:008.071.4433.07.62.61.30+7%
7Tu4/2/201310:001:007.831.3431.07.01.71.47-11%
8Tu4/9/201310:001:007.891.5431.37.62.61.52-2%
9Tu4/16/201310:001:008.071.5433.47.72.21.45+3%
10Tu4/23/201310:001:007.941.4431.37.32.61.41-1%
11Tu4/30/201310:001:007.641.3432.18.42.21.36-5%
12Tu5/7/201310:001:006.991.2333.68.12.41.13+7%
13Tu5/14/201310:001:006.911.2331.97.92.51.19+1%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
8.191.4222%1.42-0%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Sa3/2/20139:001:004.00.5226.92.20.50.84-40%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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