Tuesday, March 12, 2013

SpotVault - Red Widow (ABC) - 2012-13 Ratings





Red Widow
Sundays, 10/9c, ABC







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Su3/3/20139:002:007.131.5435.67.52.21.37+10%
2Su3/10/201310:001:005.311.1334.58.51.91.09+1%
3Su3/17/201310:001:004.361.0332.38.11.81.09-8%
4Su3/24/201310:001:004.551.2337.18.51.81.09+10%
5Su3/31/201310:001:004.081.0334.47.51.51.04-4%
6Su4/28/201310:001:003.470.7232.57.51.70.77-9%
7Su5/5/201310:001:003.410.8233.37.71.80.83-4%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
4.931.1028%1.08+2%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Su4/7/201310:001:002.170.5136.510.60.50.76-34%
2Su4/14/201310:001:002.040.4136.27.90.50.63-37%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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