Monday, March 11, 2013

Spotted Ratings, Thursday 3/7/13


WHAT MATTERS:
  • We may look back on this as a key Thursday for NBC's Community, which took a significant step up despite airing alongside mostly repeats on NBC and facing pretty close to the full competitive slate. It already may well have the edge over some of its fellow NBC comedy bubblers even with the same 18-49 ratings, because there's so much more 18-34 interest. But if it can permanently pull ahead in 18-49, too? We're probably getting another step closer to #sixseasonsandamovie.
  • It was also a strong night from the return of Glee in a special 9:30 timeslot, though I'm not as impressed here as with Community because Glee faced very little competition. And the last episode, vs. which Glee was up 41%, was deflated by Valentine's Day. But it was still somewhat above the show's normal low-2's level. We'll see next week if there's another of its typical "second episode back" drops.
  • Yet another American Idol drop meant the show lost head-to-head with Two and a Half Men (preliminary 3.9 to 3.5 at 8:30).
  • ABC got instant improvement relative to cancelled Zero Hour by plugging in a repeat of Shark Tank.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Shark Tank (R) 4.35 1.2 +20% -8% 1.29
Grey's Anatomy (R) 3.65 1.1 +22% -19% 1.34
Scandal (R) 3.60 1.0 +18% -23% 1.29
The Big Bang Theory 17.63 5.5 -2%n/a 6/18 +8% +96% +8% 5.37
Two and a Half Men 13.54 3.9 +0%-2% 10/18 n/a +77% +0% 3.01
Person of Interest 14.57 2.8 -3%+0% 16/17 -18% +56% -16% 2.63
Elementary (R) 8.69 1.6 -3% -42% 1.68
Community 3.29 1.5 +25%n/a 2/5 n/a +25% +7% 1.65
Parks and Recreation (R) 2.33 1.0 +11% -44% 1.14
The Office (R) 2.34 1.1 +10% -58% 1.40
1600 Penn 2.10 0.9 +0%+10% 7/8 n/a +0% -47% 1.17
Law and Order: SVU (R) 3.90 1.0 +11% -35% 1.33
American Idol Thu 13.12 3.6 -5%n/a 8/8 -27% -3% -11% 3.67
Glee 6.72 2.4 +41%-3% 5/15 n/a -40% +14% 2.40
The Vampire Diaries (R) 0.96 0.4 -11% +0% 0.45
Beauty and the Beast (R) 0.76 0.3 +20% +0% 0.36

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

1 comment:

Spot said...

This result for Community means that, barring an upward adjustment for Grimm in the final ratings, it tied as NBC's top scripted show in the demo this week. And if Celebrity Apprentice drops more than one tick this week, Community & Grimm tied for 2nd behind The Biggest Loser as NBC's biggest show of the week, period.

As you said in your True Power Rankings for NBC post last week: Blerg.

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