Monday, March 11, 2013

Spotted Ratings, Wednesday 3/6/13


WHAT MATTERS:
  • American Idol dropped for the fifth straight week, though a finals uptick prevented a fifth straight multiple-tick drop. (It was up from Tuesday's airing.) This came despite lots of repeat competition on the other three networks. It was down a third from the first post-sweeps Wednesday of last season.
  • The True2 gap has been closing fast between The Neighbors and Suburgatory of late, and that showed this week when both aired after repeats and both scored a 1.7. The last time ABC aired them in this arrangement on January 30, Suburgs had a two-tenths edge, and Survivor wasn't even back yet. The True2 prelims think The Neighbors looked about a tenth stronger. The Neighbors didn't even drop from its last airing, though The Middle repeats so well that its lead-in drop-off wasn't as large as Suburgatory's.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle (R) 5.91 1.6 -24% +7% 1.47
The Neighbors 5.74 1.7 +0%-24% 14/19 n/a +0% +13% 1.76
Modern Family (R) 6.16 2.1
-46% -13% 2.01
Suburgatory 4.60 1.7 -23%-46% 16/16 n/a -23% -15% 1.66
Nashville (R) 3.20 0.9 -44% -36% 1.05
Survivor 9.58 2.6 +0%n/a 1/4 -19% +0% -20% 2.42
Criminal Minds (R) 6.85 1.6 -38% +3% 1.44
CSI (R) 6.73 1.4 -26% -22% 1.63
Whitney 3.83 1.3 +8%n/a 5/12 -19% +8% -19% 1.21
Whitney (R) 2.87 1.0 -9% -33% 1.15
Law and Order: SVU (R) 4.27 1.1 -31% +10% 1.26
Chicago Fire (R) 3.94 1.0 -50% +0% 1.27
American Idol Wed 12.84 3.8 +9%n/a 8/9 -33% -2% -34% 3.41
Arrow (R) 1.77 0.4 -60% -43% 0.40
Supernatural (R) 1.08 0.4 -53% -33% 0.43

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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