Wednesday, March 20, 2013

Spotted Ratings, Monday 3/18/13

  • It says a lot about how rough fall 2012 was for Dancing with the Stars that a premiere down by 9% year-to-year even though there's no The Voice in the mix is considered a big win. And yet... it is legitimately a big win. This number was well above any Monday airings from the fall 2012 season. It's far from out of the woods, because The Voice looms next week, but it certainly got off on the right foot.
  • NBC also had good news with a big finale bump for The Biggest Loser, which hit its largest number since the Sunday premiere in early January. It closed a season of year-to-year growth with an impressive 23% build on last spring's finale.
  • Competing scripted offerings on Fox and CBS had a surprisingly rough time against the new competition. Nearly every single 8:00 to 10:00 show on those networks was down multiple ticks from its last original, with CBS' 9:00 anchor 2 Broke Girls a particularly ugly spot as it went miles below any previous result. Considering The Voice isn't even back yet... not good.


Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Dancing with the Stars Mon 17.06 3.2 n/an/a 1/1 -9% -6% -9% 2.91
Castle 11.26 2.2 -4%+10% 3/17 -4% -41% -4% 2.02
How I Met Your Mother 7.44 3.0 -9%n/a 15/18 -14% +100% -14% 2.67
Rules of Engagement 6.78 2.3 +10%+100% 5/7 n/a +10% -34% 1.94
2 Broke Girls 8.56 2.8 -15%-15% 19/19 -20% +65% -26% 2.50
Mike and Molly 8.38 2.4 -11%-15% 17/17 -23% +50% -23% 2.18
Hawaii Five-0 8.99 2.1 +5%-25% 10/18 -16% +50% -16% 2.06
The Biggest Loser 7.39 2.7 +35%n/a 2/12 +23% +37% -41% 2.50
Deception 3.41 1.2 +9%+35% 4/11 n/a +9% -45% 1.11
Bones 7.58 2.1 -5%n/a 11/19 n/a +68% +2% 1.95
The Following 7.34 2.5 -7%+62% 8/9 n/a -6% +61% 2.36
The Carrie Diaries 0.99 0.4 +0%n/a 6/10 n/a +0% +33% 0.40
Hart of Dixie (R) 0.50 0.2 -20% +0% 0.23

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

I have a theory on that: Tonight was "let's bail on the show" night for a big chunk of the 2 Broke Girls audience that's fed up w/ the stupid vagina jokes...

Spot said...

The CBS Monday comedy block continues to weaken.

If ABC moved DWTS/Bachelor to another night to avoid competition from The Voice then it would be a good place for them to put a single-camera comedy block.

Spot said...

Assuming it's not adjusted down, Dancing with the Stars' premiere outrated even its Fall finale. So far, so good.

I believe this is the first Monday that CBS' sitcoms have also had to contend with DST, so that plus the premiere & finale action on the other networks probably explains the deflation.

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