Saturday, March 30, 2013

The Question, Saturday 3/30/13: Can BBC America Doctor Up Record Ratings?


Since we're in the middle of a calendar stretch with lots of stuff happening, I decided to try a 14-straight-days-with-a-The-Question stunt. Today that brings us to BBC America, where the network brings back the BBC's hugely popular Doctor Who tonight. The show has been a record-setter for the fledgling cable net, but a low-rated time of year and a move to the 8:00 hour may challenge the show's upward trajectory. Can BBC America Doctor up record ratings? That's The Question for Saturday, March 30, 2013.


Recent Doctor Who Episodes
0.6 (fall premiere, 9/1/12)
0.4 -> 0.4 -> 0.4 (avail. post-premiere eps)
0.6 (Christmas special, 12/25/12) 

The info on this show's ratings history is sparse, but we do know its fall premiere set a BBCA viewership record, while the Christmas special set a network demo record (in 25-54) and was up massively year-to-year. So it's been on a growth trend, probably thanks in part to the network making its way into more homes. But it's aired at 9:00 for most of its run, and the move to the lower-HUT 8:00 hour on Easter weekend could hurt.

Over/Under: 0.55.

Shout-out to my pal Son of the Bronx, from whom all the 18-49 info comes.

No entries accepted after 6:00am ET the morning after the date in the headline. If editing your pick, please leave a separate comment.

11 comments:

Spot said...

Over.

Spot said...

I'm a huge fan, but I have no idea. So...over?

Spot said...

I have no idea at all. But I will just guess for the sake of doing it. Over

Spot said...

If the Christmas special can pull the same rating as its premiere, then perhaps an Easter weekend airing isn't that big of a deal. My guess, though, is based entirely on more interest being generated in the franchise because it's turning 50 this year.

Over.

Spot said...

Over at .6

Spot said...

over

Spot said...

...Under, according to the Magic 8 Ball I consult on such obscura.

Spot said...

Under I think, unfortunately.

Spot said...

Over.

Spot said...

Magic 8 ball? I just plug each Question into a Dynamic Numeric Generation System and see what comes out...

Spot said...

Ah, the Dingus!

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