Tuesday, March 26, 2013

Spotted Ratings, Monday 3/25/13


WHAT MATTERS:
  • And just like that, NBC is "back." The Voice had a sensational return, outrating the fall premiere by 14%, and after a finals uptick it tied the fall season's highest Monday point. (It was below the Super Bowl-inflated spring 2012 premiere, though.) The return of Revolution was more in the "OK" range, getting about what I expected despite The Voice significantly overachieving. But coming back relatively steady after four months shouldn't be totally taken for granted.
  • On ABC, Dancing with the Stars is also "back"... to its underwhelming against-Voice level from the fall. If it weren't abundantly clear already, this 25% week-to-week meltdown should drill home that these shows have an incredible amount of crossover audience. Unless a ton of people go back after having sampled The Voice this week, this should further motivate ABC to do something drastic with DWTS. The silver lining was that Castle held up quite well considering how much tougher its situation got.
  • It remains tough for the scripted offerings on a mega-crowded Monday. CBS' lineup didn't drop much from its stinky previous Monday, dipping at 8:00 with How I Met Your Mother and Rules of Engagement but actually bouncing back a bit at 9:00 with 2 Broke Girls and Mike and Molly. But Fox's Bones and The Following were hit again.
  • A&E's new drama Bates Motel (1.3) held up nicely in week two.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Dancing with the Stars Mon 14.47 2.4 -25%n/a 2/2 -25% -25% -24% 2.42
Castle 10.57 2.1 -5%-25% 6/18 -9% -5% -9% 2.05
How I Met Your Mother 6.99 2.7 -10%n/a 19/19 n/a -10% +42% 2.46
Rules of Engagement 6.30 2.2 -4%-10% 6/8 -19% -4% +5% 2.03
2 Broke Girls 8.76 3.0 +7%-4% 19/20 n/a +7% +36% 3.09
Mike and Molly 8.99 2.6 +8%+7% 17/18 n/a +8% +37% 2.55
Hawaii Five-0 8.61 2.1 +0%+8% 10/19 n/a +0% +31% 2.02
The Voice Mon 13.64 4.8 n/an/a 1/1 -28% +78% +6% 4.49
Revolution 7.03 2.6 -10%+14% 9/11 n/a +117% +27% 2.10
Bones 6.96 1.9 -10%n/a 18/20 n/a -10% +23% 1.84
The Following 6.66 2.3 -8%-10% 10/10 n/a -8% +59% 2.47
The Carrie Diaries 0.83 0.4 +0%n/a 6/11 n/a +0% -11% 0.41
Hart of Dixie (R) 0.42 0.1 -50% -71% 0.13

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

4 comments:

Spot said...

If ABC refuses to move DWTS to Sundays next season, they deserve what is coming at them

Spot said...

Grrr. You'd think there'd be a few more people than this interested in scripted dramas on a night crowded w/ toxic reality and flaccid comedy.

But at least I was right on my call for NBC Mondays. Even if my logic was scrambled six ways from Sunday.

Spot said...

Spot's always underestimating the power of The Voice ;-)

Spot said...

Shift the results show to Monday, followed by Once Upon a Time and Revenge? The former might benefit from being in the higher-viewed 9pm hour, and Revenge ain't launching anything anytime soon, so bump it back to 10?

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