Wednesday, March 6, 2013

Spotted Ratings, Sunday 3/3/13


WHAT MATTERS:
  • Spring Sundays kicked off in terrible fashion for the broadcasters as Celebrity Apprentice returned at the celebrity edition's lowest numbers yet (and a whooping 35% below last year's premiere). And even with a finals uptick, ABC could only barely exceed Zero Hour numbers with the two-hour premiere of Red Widow. Though I nailed the spread between the two, that was only because I thought both of them would be 0.4 to 0.5 stronger. Yikes.
  • ABC also has a fast-growing Once Upon a Time problem, as the show actually fell into a tie with its awards season low point. This show got a 3.4 a year ago!
  • It wasn't quite as bad on the other two networks, where The Amazing Race bounced all the way back from its Oscar dip last week and The Simpsons also bounced back a bit from event season drops. An 8:30 tryout for The Cleveland Show once again proved it's not so different from the other second-tier cartoons when scheduled the same way.
  • Info thus far on History's big night: the two-hour premiere of miniseries The Bible nearly pulled off Hatfields & McCoys numbers, scoring 13.1 million viewers and a 3.3 A18-49 rating. (Night one of Hatfields had 13.9m and a 3.7.) Leading out was the premiere of drama series Vikings, which was a lot weaker than its lead-in but also skewed noticeably younger: 6.2 million viewers and 2.5 million A18-49 viewers (which would translate to a 1.9 or 2.0 rating).

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
America's Funniest Home Videos 6.64 1.7 +13%n/a 2/15 -23% -53% -21% 1.50
Once Upon a Time 7.39 2.2 -8%+13% 14/15 -35% -78% -36% 1.82
Red Widow 7.13 1.5 n/an/a 1/1 n/a -89% -35% 1.37
60 Minutes 12.02 1.6 +23%n/a 14/19 +0% +23% +0% 1.42
The Amazing Race 9.24 2.5 +32%+23% 1/3 -11% +35% -12% 2.03
The Good Wife 8.99 1.6 +23%+0% 12/15 -16% +113% -14% 1.33
The Mentalist 9.24 1.5 -6%+23% 13/15 n/a +200% -27% 1.56
Off Their Rockers (R) 3.55 0.8 +0% -20% 0.76
Off Their Rockers (R) 3.29 0.8 +0% -27% 0.93
Dateline Sun 6.10 1.3 +30%n/a 2/3 +30% +63% +18% 1.30
Celebrity Apprentice 5.15 1.7 n/an/a 1/1 -35% +113% -26% 1.66
The Simpsons (R) 3.11 1.4 +40% +75% 1.31
The Cleveland Show 3.28 1.6 +45%+56% 4/11 +7% +33% +7% 1.46
The Simpsons 4.66 2.2 +10%+45% 11/14 -12% +38% -12% 1.85
The Cleveland Show 3.78 1.8 +13%+57% 4/12 +20% +29% -10% 1.45
Family Guy (R) 4.15 1.9 +27% -32% 1.65
Bob's Burgers 3.67 1.7 -6%-5% 14/15 n/a +31% -19% 1.58

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

3 comments:

Spot said...

Wow. I really thought the ABC audience would eat Red Widow up. It's refreshing to see wholesale rejection for something so inside the network's wheelhouse.

Spot said...

These poor premieres, as well as Time's series low, do not bode well for next week when DST starts.

Spot said...

That just means that S.H.I.E.L.D is now even more important to The Alphabet. Now that Zero Hour is gone, what does the network have for the young male viewer? Castle? It's just a police procedural as written by Danielle Steel. Last Man Standing? It and the other comedies are more family-focused, Reality shows are a decent bet, but with few syndication prospects networks have really cut down on them since the early 00s. Even then, ABC still focuses mainly on the women in Wife Swap and Bachelor. They and The CW have dug their own grave, and it's going to be tough to get out of it when they have to rebuild ALL of Monday and ALL of Tuesday once Bachelor leaves.

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