Tuesday, March 12, 2013

SpotVault - Celebrity Apprentice (NBC) - 2012-13 Ratings





Celebrity Apprentice
Sundays, 10/9c, NBC







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Su3/3/20139:002:005.151.7435.67.51.41.66+3%
2Su3/10/20139:002:005.041.8436.18.01.01.79+1%
3Su3/17/20139:002:005.451.8534.37.61.51.83-2%
4Su3/24/20139:002:005.211.6438.08.31.31.47+9%
5Su3/31/201310:001:004.691.5434.47.51.51.50-0%
6Su4/7/201310:001:004.531.4436.510.60.81.55-9%
7Su4/14/20139:002:005.271.8536.87.51.51.64+9%
8Su4/21/20139:002:005.001.6434.27.30.81.73-8%
9Su4/28/20139:002:005.081.6434.27.41.11.69-6%
10Su5/5/20139:002:004.761.5433.97.90.91.67-10%
11Su5/12/20139:002:004.221.3432.68.31.01.56-16%
12Su5/19/20139:002:005.301.5434.49.60.71.73-14%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
5.011.6041%-21%1.66-4%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Su3/10/20137:002:002.520.8232.36.2n/a0.81-1%
2Su4/7/20139:001:002.600.8238.27.91.70.78+2%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Ratings History

2007-08 | 2008-09 | 2009-10 | 2010-11 | 2011-12 | The War of 18-49 (also includes season averages for original recipe The Apprentice)

Recent Celebrity Apprentice posts
More SpotVault in the Index.

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