Friday, February 1, 2013

War of 18-49 Update, Fringe (2012-13)

Let's take a look at the 2012 season (the fifth and final overall) of Fringe on Fox.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Friday 9:000.8 0.981.1 -13%44*flop detail

*- 2012-13 A18-49+ based on the season-to-date league average; will update at season's end based on final league average

Rating the Ratings: Fringe began and ended its 13-episode announced final season at a 1.1 demo and settled at around 0.9 for much of the middle. So it took another disappointing step down. It was easily the smallest year-to-year drop in the history of the show, but that isn't saying much considering 1) how low-rated last season was; and 2) that all the other seasons dropped at least 30%! Fox certainly won't miss the ratings Fringe pulled, but it's not a slam dunk that the next timeslot occupant (season two of Touch) will even get that high. Grade: C.

Here's the now updated War of 18-49 post for Fringe.

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