Wednesday, February 27, 2013

Spotted Ratings, Tuesday 2/26/13

  • Broadcast TV's case of the Tuesdays continued, as CBS rounded out a rather shockingly weak season of new shows with the premiere of Golden Boy. This was significantly behind what we think of as a strong CBS 10:00 show, and it barely held over 60% of NCIS: Los Angeles. It was noticeably ahead of recent episodes of Vegas, but probably not noticeably enough to keep the show on Tuesday beyond next week. In a world of scheduling inertia, it likely needs to build next week to get CBS to change its mind. The odds are against that, and a typical week two drop would put it right at Vegas levels.
  • The best showing on Tuesday came from ABC's Celebrity Wife Swap, which returned above all of the five-episode run from last winter. But it was of no help to The Taste, which fell to a new low in its move to 9/8c. Body of Proof held on in week two despite a much weaker lead-in, so I guess that's something?
  • Cult also held last week's weak premiere audience in week two (and was ever-so-slightly down in viewers).


Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Celebrity Wife Swap 7.05 2.4 n/an/a 1/1 +4% +50% +26% 2.50
The Taste 4.11 1.4 -13%n/a 6/6 n/a -46% -3% 1.38
Body of Proof 6.37 1.2 +0%-46% 1/2 -14% -4% -11% 1.34
NCIS 20.69 3.4 -3%n/a 9/16 -3% -3% -1% 3.43
NCIS: Los Angeles 17.02 2.9 +7%-3% 8/16 -6% +7% -8% 2.67
Golden Boy 10.56 1.8 n/an/a 1/1 n/a +20% -5% 1.68
Off Their Rockers 4.51 1.3 -7%n/a 10/11 n/a +0% -32% 1.31
Off Their Rockers 4.35 1.3 +0%n/a 10/12 n/a -7% -32% 1.58
Go On 3.17 1.1 +0%-7% 15/16 n/a +0% -45% 1.27
The New Normal 2.62 1.0 +11%+0% 16/17 n/a +11% -55% 1.25
Smash 3.04 0.9 +0%+11% 2/3 -61% +6% -54% 1.10
Raising Hope 3.53 1.5 +0%n/a 15/19 n/a +0% -69% 1.50
Raising Hope 3.12 1.4 -7%n/a 19/20 n/a +17% -74% 1.65
New Girl 4.29 2.3 +5%+17% 8/18 n/a +5% -56% 2.43
The Mindy Project 3.26 1.7 +6%+5% 5/16 n/a +6% -67% 1.72
Hart of Dixie 1.38 0.6 +20%n/a 2/16 +20% +20% +140% 0.66
Cult 0.82 0.3 +0%+20% 1/2 n/a +0% -33% 0.31

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

This is so bizarre to me. CBS has basically struck out this entire year. Partners: gone. Made in Jersey: gone. The Job: gone. I don't see either Vegas or Golden Boy making it to next fall, outside of a face-saving pity renewal.

Spot said...

I really think a lineup of celebrity wife swap and the taste, together with some other reality or filler (winter wipeout for instance) would be the best choice for abc's sundays during the winter months.

Spot said...

ABC had the weirdest night: in no way did I expect Celebrity Wife Swap to come back that strong. Kate Gosselin is apparently still a draw. And it's odd that The Taste fell even though it moved to a higher HUT hour, with less competition, and a decent-sized lead-in. Meanwhile, Body of Proof proved that its audience without a Dancing lead-in is its audience.

I hope CBS' programming & scheduling departments can overcome Les Moonves' public chest-thumping and get more/better shows on the schedule for next season. Their overall strength earned them a pass this year, but by the end of '13-'14 they'll have to deal with (at a minimum) HIMYM ending, possibly 2.5 Men ending, and the licensing cost of The Big Bang Theory skyrocketing.

Spot said...

It's interesting that CBS has been basically striking out every 4 years.

2012-13: Elementary
2008-09: The Mentalist
2004-05: Numb3rs, CSI: NY

Spot said...

That statement from Moonves is so strange. Deadline pointed out in a separate article that CBS's pilot order is 53% larger than last year, but he's saying there aren't going to be many new shows? Yeah, right. They've ordered three new dramas each fall for almost a decade, and they'll do the same thing this fall unless they just replace the new dramas with new comedies. Either way, there will be plenty of new product. I really don't understand why he would bother to make that statement. Some kind of weird power play involving the people who have pilots in play at the network?

I kind of hope that someone asks about that statement at press tour this summer.

Spot said...

Lieberman pulled the most interesting quotes out of a standard bull session. Moonves wasn't giving a chest-thumping speech.

After a disappointing crop of new shows this season, of course CBS wanted more choices for next season.

Compared to the dozen-plus new shows put out by ABC & NBC every year, CBS never has a large crop of new shows.

Spot said...

I said it over at TVBTN, and I'll say it here: Golden Boy's weakness surprised me, both in numbers and on the creative side. Given the latter, it definitely deserved the former.

Spot said...

Plus, that doesn't even account for a change in strategy for the summer, where the uncancelled Unforgettable now resides. They can't just keep throwing reruns around Big Brother and call it a day. It doesn't work anymore.

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