Friday, February 22, 2013

Demos Year-to-Year, February Sweeps 2013 Winners/Losers


Though I retired the formal daily year-to-year posts, after the premiere week I did pledge to shoot for at least one weeklong summary to put a spotlight on the year-to-year landscape during each sweeps period. I'm trying to pick out the most "normal" week from each period, and it looked like week three was by far the best this time. (Namely, it was the only week without a big event on Sunday.)

Top 10 year-to-year SHOW losers
1. Smash (Tu 10-11pm vs. M 10-11pm) -61%
2. The Mentalist (Su 10-11pm vs. Th 10-11pm) -41%
3. Glee (Th 9-10pm vs. Tu 8-9pm) -39%
4. The Good Wife -38%
5. Last Man Standing (F 8-8:30pm vs. Tu 8-8:30pm) -36%
6. Hawaii Five-0 -31%
7. Raising Hope (Tu 8-9pm vs. Tu 9:30-10pm) -29%
8. The Vampire Diaries -29%
9. 60 Minutes -28%
10. American Idol Thu (Th 8-9pm vs. Th 8-10pm) -27% 

Should note here that Valentine's Day probably puts the Thursday shows (Glee, TVD and Idol) in worse shape than they would normally be. It was a particularly ugly point for The Vampire Diaries, which has been close to even for much of the year, but Idol and Glee would've been down big anyway (just not quite as big). The three CBS Sunday shows also had a pretty horrifying evening compared to their usual results. The others were not that far off of their typical year-to-year losses.

Top 10 year-to-year SHOW gainers/retainers
1. Rock Center (F 10-11pm vs. W 9-10pm) +57%
t-2. Shark Tank (F 9-10pm vs. F 8-9pm) +20%
t-2. The Bachelor +20%
4. Dateline (F 8-10pm vs. F 10-11pm) +18%
5. Supernatural (W 9-10pm vs. F 9-10pm) +13%
6. Castle +10%
7. The Big Bang Theory +8%
8. Person of Interest +7%
9. The Middle +5%
t-10. NCIS: Los Angeles +0%
t-10. Law and Order: SVU (W 9-10pm vs. W 10-11pm) +0% 

Hey, I actually filled out a top 10 show list without having to dip into the negatives! That's been far from a given on these things. The real "breakthrough" show here is Rock Center, but that's mostly because it gets compared against one of its lowest results (a 0.7 on a Wednesday). Maybe the fifth timeslot's the charm for Rock Center, whose Friday ratings thus far have finally begun to look somewhat like something that might actually not make one want to gouge one's eyes out.

Top 10 year-to-year TIMESLOT losers
1. The Job (vs. Undercover Boss, CBS Friday 8-9pm) -71%
t-2. Glee (vs. American Idol, Fox Thursday 9-10pm) -67%
t-2. 90210 (vs. Hart of Dixie, CW Monday 9-10pm) -67%
4. The Biggest Loser (vs. The Voice, NBC Monday 8-10pm) -65%
5. The New Normal (vs. The Biggest Loser, NBC Tuesday 9:30-10pm) -63%
t-6. Raising Hope (vs. Glee, Fox Tuesday 8-9pm) -50%
t-6. Go On (vs. The Biggest Loser, NBC Tuesday 9-9:30pm) -50%
8. Smash (vs. Parenthood, NBC Tuesday 10-11pm) -49%
9. Deception (vs. Smash, NBC Monday 10-11pm) -48%
10. Off Their Rockers (vs. The Biggest Loser, NBC Tuesday 8-8:30pm) -41% 

The Job gets a bit of a tough break because its second and final episode went up against the breakthrough Friday premiere episode of Undercover Boss, but I doubt anyone will be crying too hard for The Job. The effect of a The Voice hiatus: six of the last seven on this list are NBC Monday and NBC Tuesday shows. The only NBC Monday/Tuesday show to avoid the list was the 8:30 Off Their Rockers (which was #12 at -36%).

Top 10 year-to-year TIMESLOT gainers
1. Supernatural (vs. Remodeled, CW Wednesday 9-10pm) +200%
2. Law and Order: SVU (vs. Rock Center, NBC Wednesday 8:30-9pm) +167%
3. Dateline (vs. NAACP Image Awards, NBC Friday 8-10pm) +68%
4. The Following (vs. Alcatraz, Fox Monday 9-10pm) +57% 
5. The Bachelor (vs. The River, ABC Tuesday 9-10pm) +53%
t-6. Arrow (vs. One Tree Hill, CW Wednesday 8-9pm) +20%
t-6. The Bachelor (ABC Monday 8-10pm) +20% 
t-8. Chicago Fire (vs. Law and Order: SVU, NBC Wednesday 10-11pm) +19%
t-8. Two and a Half Men (vs. Rob, CBS Thursday 8:30-9pm) +19%
10. Castle (ABC Monday 10-11pm) +10%

Why did NBC stick out Rock Center on weeknights for so long? Maybe it was just to create favorable year-to-year comparisons the next year?!?!?! NBC is pretty sneaky. Anyway, as always, many of the timeslot comparisons are not particularly "good." The ones that strike me as pretty significant positives are The Following, Chicago Fire building on last year's SVU, and The Bachelor and Castle building vs. the same lineup a year ago.

1 comment:

Spot said...

The question that sits on the front of my mind (and the minds of many others, I'd imagine) is "Why did NBC wait until after February sweeps to debut Voice and Revolution?"

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