Tuesday, February 12, 2013

War of 18-49 Update, Sons of Anarchy (2012)

Let's take a look at the 2012 season (the fifth overall) of Sons of Anarchy on FX.

TimeslotLo AvgHi y2yA18-49+Results
Tuesday 10:002.1 2.312.8 +14%105*

*- 2012-13 A18-49+ based on the season-to-date league average; will update at season's end based on final league average

Rating the Ratings: In its fifth season, FX's drama emerged as the clear leader in a Tuesday 10/9c slot in which none of the broadcasters could consistently break a 2.0. Sons began the season with a 2.8 demo on September 11, three tenths above its previous series high, and it was able to stay about three tenths ahead of last year's pace pretty much throughout the season. I'm knocking this down a tiny notch from the A grade just because there are some other cable dramas growing even faster (including veterans like Dexter and Breaking Bad). But to be doing it at this advanced stage on a network that already has a lot of awareness is still worthy of some major kudos.  Grade: A-.

Here's the now updated War of 18-49 post for Sons of Anarchy.

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