Friday, February 22, 2013

SpotVault - Cult (CW) - 2012-13 Ratings





Cult
Tuesdays, 9/8c and Fridays, 9/8c, The CW







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Tu2/19/20139:001:000.860.3135.38.60.50.32-6%
2Tu2/26/20139:001:000.820.3134.27.80.60.31-2%
3Fr3/8/20139:001:000.680.2130.65.50.30.27-25%
4Fr3/15/20139:001:000.720.2126.54.60.40.29-30%
5Fr3/22/20139:001:000.730.2129.34.80.30.27-27%
6Fr3/29/20139:001:000.540.1029.45.60.40.13-24%
7Fr4/5/20139:001:000.620.2128.05.40.30.29-31%
8Fr6/28/20138:001:000.510.1025.33.6n/a0.14-30%
9Fr6/28/20139:001:000.440.1026.23.70.10.19-48%
10Fr7/5/20138:001:000.620.2123.63.4n/a0.31-36%
11Fr7/5/20139:001:000.430.1024.93.30.20.18-44%
12Fr7/12/20138:001:000.540.2124.13.3n/a0.30-34%
13Fr7/12/20139:001:000.400.1126.13.30.20.17-42%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
0.610.1837%0.24-27%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr2/22/20139:001:000.630.2129.15.50.30.28-29%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

More SpotVault in the Index.

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