Wednesday, February 6, 2013

War of 18-49 Update, 30 Rock (2012-13)

Let's take a look at the 2012-13 season (the seventh and final overall) of 30 Rock on NBC.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Thursday 8:001.1 1.371.9 -11%62*flop detail

*- 2012-13 A18-49+ based on the season-to-date league average; will update at season's end based on final league average

Rating the Ratings: Like Gossip Girl from earlier in the week, 30 Rock appeared headed for a much worse year-to-year trend than this for much of the fall but got a little bit of redemption down the stretch run. Following an autumn in which 1.2 to 1.3 was the norm, 30 Rock opened 2013 with a season high 1.5 demo on January 10, and then it saw a significant spike to 1.9 for its series finale on January 31. That was a pretty nice-sized spike considering it had to deal with American Idol and The Big Bang Theory. As with Gossip Girl, though, most of the season rated at a level that NBC's probably not going to miss too much. Grade: C+.

Here's the now updated War of 18-49 post for 30 Rock.

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