Wednesday, February 6, 2013

Spotted Ratings, Tuesday 2/5/13


WHAT MATTERS:
  • So, Smash got a 1.2 demo in its second season premiere. I expected one OK week and then a collapse, but we got a collapse right out of the gate, as the show only managed about 60% of its late-season level after The Voice. It had a preliminary 1.3 in the 9:00 half-hour and got as low as a 1.0 by 10:30. It was clear the show was getting a large assist from The Voice last season, but, as with Go On, the extent of that is surprising. Now it's off next week and returns in two weeks after The New Normal. How many people are gonna show up for that? And who really cares at this point? The show had little help from the sequel to last year's Betty White 90th Birthday special, down nearly half from last year (but still not as much as Smash)!
  • The news elsewhere was brighter. ABC had a surprisingly strong Tuesday episode of The Bachelor, which actually did better than the Monday episode despite a special night. Does this tell us something about how wide-open things remain on Tuesday? That mojo may have helped with a week-three bounce-back for The Taste.
  • Fox remained solid at 9/8c with New Girl, and The Mindy Project is looking increasingly respectable in recent weeks.
  • On CBS, last week's Vegas surge was short-lived, as some actual things going on at 10/9c helped send it way down. It adjusted down in finals to tie its low.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Taste 5.34 1.8 +13%n/a 2/3 n/a +16% -25% 1.87
The Bachelor 7.87 2.7 +13%n/a 1/6 +4% +120% +13% 2.60
NCIS 21.79 3.7 -3%n/a 4/14 -12% -3% -12% 3.64
NCIS: Los Angeles 16.67 3.1 +0%-3% 2/14 +0% -2% +0% 2.70
Vegas 10.25 1.5 -21%+0% 13/14 n/a -21% -32% 1.23
Betty White's 90th Birthday 5.95 1.4 -48% -3% -35% 1.47
Smash 4.48 1.2 n/an/a 1/1 -68% -6% -41% 1.27
Raising Hope 3.87 1.6 +0%n/a 11/16 -24% -6% -52% 1.62
Raising Hope 3.53 1.5 -6%n/a 15/17 -29% -6% -55% 1.67
New Girl 4.83 2.6 +0%-6% 6/16 -26% +0% -26% 2.62
The Mindy Project 3.60 1.9 +12%+0% 2/14 n/a +12% -10% 1.81
Hart of Dixie 1.44 0.6 +20%n/a 2/14 +0% +9% -14% 0.65
Emily Owens M.D. 1.50 0.4 +0%+20% 2/13 n/a +0% -20% 0.41

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

2 comments:

Spot said...

Holy cow, I was not expecting a 1.1. What now? Surely it's not going to stay on for the rest of this season. NBC must be praying that Hannibal can do something for them (even though it's weird how we've seen nothing about it recently).

Spot said...

Man, did I miss that one. Like you, I figured it had quite a bit of help from The Voice, but I thought it could hold onto the high 1s-low 2s range it had during the spring, at least for a two-hour premiere. If I'm NBC, I have to wonder whether Revolution would survive if they decided to move it and put something else on M@10.


I think New Girl's resurgence is real. Mindy's...less so.

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