Wednesday, February 13, 2013

Spotted Ratings, Sunday 2/10/13


WHAT MATTERS:
  • CBS' Grammy Awards were naturally down big from the Whitney Houston-fueled ceremony last year, but they returned to about the same level as the still very strong 2011 (10.0) and 2010 (9.9) airings, so that's pretty impressive nonetheless.
  • ABC and Fox went original on this mega-crowded night (with AMC's The Walking Dead also back), and all of their 8:00 to 10:00 originals dropped by multiple tenths from their last airings two or three weeks ago. Ugliest was Revenge, a show that rang in the new year with a 2.4 on January 6 but has now dropped at least three tenths in each airing since. It should rally once it finally gets away from all these huge events, but at this point it's going to have to rally a lot to be considered as safe as it was in the fall. ABC also brought back reality filler Revenge for Real (0.8) at 10/9c, which barely managed half of last year's 1.4 premiere.
  • Thought it might be interesting to compare year-to-year, since most of these ABC and Fox shows were also original on this night last year against a stronger CBS: Once Upon a Time (-27%), Revenge (-22% vs. Desperate Housewives), The Simpsons (even), Bob's Burgers (even vs. Napoleon Dynamite), Family Guy (even) and American Dad! (+11%).
  • As for the aforementioned The Walking Dead, it returned to yet another new record with 12.3 million total viewers and 7.7 million 18-49 viewers. The latter works out to a 6.1 rating, which is a tick behind this week's The Big Bang Theory but still one of the very biggest ratings for an entertainment program this season, broadcast or cable. I'm probably forgetting something but I believe it's the biggest rating for a drama (excluding post-Super Bowl) since Grey's Anatomy got a 6.1 on October 1, 2009!

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
America's Funniest Home Videos 7.26 1.8 +38%n/a 1/13 -10% +414% -10% 1.47
Once Upon a Time 7.08 2.2 -8%+38% 13/13 -27% +238% -28% 1.94
Revenge 5.20 1.4 -18%-8% 13/13 -44% +155% -22% 1.36
20/20: Revenge for Real 2.78 0.7 n/an/a 1/1 -50% +40% +0% 0.87
60 Minutes 11.04 1.8 +6%n/a 10/17 -36% -95% -36% 1.47
Grammy Awards 28.37 10.1 -28% -75% -30% 6.49
Dateline Sun (R) 5.71 1.2 +300% -40% 1.00
Betty White's 90th Birthday (R) 3.10 0.6 +33% -50% 0.71
Saturday Night Live in the '80s 2.69 0.8 n/a +52% -46% 1.04
Bob's Burgers (R) 2.20 1.1 +267% +57% 0.89
The Cleveland Show 2.76 1.4 +17%+38% 6/9 +17% +250% +17% 1.37
The Simpsons 4.19 2.0 -13%+17% 11/12 +0% +150% +0% 1.92
Bob's Burgers 3.45 1.8 -10%-13% 9/13 n/a +157% +0% 1.59
Family Guy 4.71 2.5 -14%-10% 10/13 +0% +178% +0% 2.32
American Dad! 3.88 2.0 -9%-14% 9/11 +11% +150% +11% 1.89

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

4 comments:

Spot said...

Looks like The Walking Dead will be the number 2 program of the evening if it just has to beat Family Guy's prelim 2.4 demo number.

Spot said...

That strikes me as ironic. Walking Dead's series low is a 2.4, for the fourth episode of series one...

Spot said...

It makes me wonder what would have happened if they waited another week until after their main competition had gone. 6.5? Outside shot at a 7.0?

Spot said...

I think you're right about it being the highest drama rating since Grey's Anatomy pulled a 6.1 in October 2009. And before people start calling it a tie, remember that Grey's Anatomy pulled a 6.7 the week before!

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