Wednesday, February 13, 2013

Spotted Ratings, Friday 2/8/13: Choke Job


WHAT MATTERS:
  • I've mentioned earlier in the season that CBS had ample opportunity to give midseasoner The Job a better launching pad than starting it at 8/7c on a Friday. Their failure to do so probably didn't bode well. But I was still surprised The Job couldn't even manage Made in Jersey premiere or repeat Undercover Boss numbers. I didn't think that was a huge ask considering it had multiple Super Bowl promos five days ago. Another "two-and-through" situation seems very possible here. The consolation is that, unlike Made In Jersey, it didn't appear to much hurt the rest of the CBS evening; perhaps the end of the CSI crossover on CSI: NY helped with that.
  • The two-hour return of Touch on Fox was at more as-expected levels of floppage; it was of course a mere shadow of its post-American Idol level from last spring. It was about equal to the fall average of Fringe.
  • Other 8/7c occupants may have benefited from CBS' struggles, though several shows went down a tick in finals, perhaps due to local pre-emptions for weather coverage. NBC's night-of-all-newsmagazines still had a rather decent start as the two-hour Dateline and the Friday premiere of Rock Center were near the high end.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Last Man Standing 7.29 1.5 +7%n/a 4/12 -38% +7% -17% 1.71
Malibu Country 6.13 1.3 +8%+7% 9/12 n/a +8% -32% 1.42
Shark Tank 6.13 1.8 -5%+8% 7/15 +0% -3% +20% 2.08
20/20 5.00 1.3 -13%-5% 16/23 -7% -13% -4% 1.55
The Job 4.01 0.9 n/an/a 1/1 n/a -53% -28% 0.99
CSI: NY 9.57 1.6 +7%-53% 1/15 -6% +3% -6% 1.94
Blue Bloods 11.24 1.5 +0%+7% 2/14 -17% +0% -17% 1.85
Dateline Fri 6.89 1.4 +27%n/a 4/21 -7% +70% -3% 1.55
Rock Center 5.31 1.2 +50%+8% 3/17 +9% +14% -20% 1.50
Touch 3.94 1.1 n/an/a 1/1 -72% +10% -27% 1.21
Touch 3.60 0.9 -18%n/a 2/2 n/a +29% -18% 1.14
Nikita 1.34 0.5 +25%n/a 1/9 +0% +25% +0% 0.57
The Carrie Diaries (R) 0.63 0.3 +0% -63% 0.34

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

7 comments:

Spot said...

I was right at the money for Touch in my prediction but I vastly over-estimated job. Like you, I thought it would be able to pull a 1.4, just a notch below Undercover Boss season low.

Spot said...

I wonder why they didn't go Boss/Job/Bloods before the CSI 2-parter. I bet you that if CSI: NY had UB's usual high 1s lead-in, it could have hit 2.0

Spot said...

There do seem to be reports of the prelims being inflated from midwinter storm coverage up in the northeast. At an absolute minimum, I'm taking these numbers w/ a grain of rock salt...

Spot said...

Don't call Spot a schmuck. CBS dropped the ball.

Spot said...

It wasn't directed toward Spot, but that comment was poorly thought-out anyway. I'm just gonna delete that part...

Spot said...

Just for that remark, no more The Questions till Wednesday!!!

(Though there weren't going to be any till then anyway...)

Spot said...

Don't punish the rest of them on my account!! That's downright Jokerrific!!! (take a wild guess what show I'm watching right now, by the way...)

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