Wednesday, February 27, 2013

Spotted Ratings, Sunday 2/24/13


WHAT MATTERS:
  • All preliminary indications suggest the Academy Awards are on the year-to-year upside and skewed younger than last year's show. The early numbers are not time zone-adjusted, but they're up a significant 19% (12.1 vs. 10.2) vs. the not-time-zone-adjusted numbers from a year ago. More later!
    • UPDATED: Time zone numbers put Oscar at 40.3 million viewers, up 3% year-to-year. But the growth was even more favorable as the demographic gets younger: a 13.0 A18-49 rating (up 11% from last year's 11.7) and an 11.3 A18-34 rating (up 20% from last year's 9.4). It was up a whooping 34% in the "Seth MacFarlane demo," men 18-34. In adults 18-49, this was the biggest Oscar since 2010 and the second-biggest in the last six years. Well done.
      • FINALS: small viewership adjustment up to 40.4 million. The available half-hour breakdowns (from 8:30 to 11:00) were pretty consistent (12.9 -> 13.5 -> 13.4 -> 13.5 -> 13.0), but the show likely dropped to a 12 or so in its post-primetime portion to make up the 13.0 average.
  • As usual, The Amazing Race put its second week up against Oscar and took a 24% post-premiere drop. After finals, this point was down just a bit more year-to-year (-14%) than last week's premiere (-11%), but it's more important where it ends up next week.
  • The Walking Dead remained extremely resilient in the face of big events, actually rising a tick week-to-week (5.7) against Oscar and edging The Big Bang Theory to win the week among entertainment series again.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Oscar Red Carpet p1 12.44 2.9 +4% +107% +4% 2.40
Oscar Red Carpet p2 16.50 4.3 +8% +169% +8% 3.30
Oscar Red Carpet p3 25.53 7.3 +18% +217% +18% 4.61
Academy Awards 40.38 13.0 +11% +744% +11% 6.60
60 Minutes (R) 8.30 1.3 +0% -4% 1.17
The Amazing Race 6.95 1.9 -24%+0% 2/2 -14% -25% -14% 1.93
The Mentalist (R) 4.54 0.7 -46% -22% 0.77
The Good Wife (R) 3.26 0.5 -68% -57% 0.81
Dateline Sun (R) 4.02 0.8 -16% -27% 0.73
Off Their Rockers (R) 3.39 0.8 -11% +0% 1.01
Off Their Rockers (R) 2.96 0.8 -20% +0% 1.11
Saturday Night Live in the 2000s 2.04 0.8 n/a -44% -56% 1.01
Bob's Burgers (R) 2.32 1.0 +11% +25% 0.89
The Cleveland Show (R) 2.61 1.2 +9% +20% 1.30
The Simpsons (R) 3.44 1.6 -20% +0% 1.63
The Cleveland Show (R) 2.89 1.4 -22% -13% 1.53
Family Guy (R) 3.14 1.5 -38% -6% 1.60
American Dad! (R) 2.74 1.3 -32% -13% 1.45

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

4 comments:

Spot said...

Since last year's preliminary 10.2 adjusted up 1.5 points to an 11.7 in the finals, does that mean we can expect a similar hefty upward adjustment in the finals this year?

Spot said...

Went up noticeably (12.1 -> 13.0) but not as much as last year!

Spot said...

Could it go up more in the finals or are the time-zone adjusted numbers basically equivalent?

Spot said...

They typically change only a tiny amount or not at all.

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