Friday, February 15, 2013

War of 18-49 Update, The Amazing Race (Fall 2012)

Let's take a look at the fall 2012 season (the twenty-first overall) of The Amazing Race on CBS.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Sunday 8:002.4 2.562.7 -11%116*solid detail

*- 2012-13 A18-49+ based on the season-to-date league average; will update at season's end based on final league average

Rating the Ratings: The Race kept hanging in there this fall, posting an 11% decline that was pretty much in line with the average decline for entertainment programs (as well as the decline of its 60 Minutes lead-in). For now, it's still easily the network's best demo option on its weakest night. But the spring premiere got a little more interesting with the recent collapse of similar Survivor. Now, another season with these kinds of declines would probably look like a win. Grade: C+.

Here's the now updated War of 18-49 post for The Amazing Race.

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