Wednesday, February 13, 2013

War of 18-49 Update, Survivor (Fall 2012)

Let's take a look at the fall 2012 season (the twenty-fifth overall) of Survivor on CBS.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Wednesday 8:002.3 2.863.2 -15%129*hit detail

*- 2012-13 A18-49+ based on the season-to-date league average; will update at season's end based on final league average

Rating the Ratings: Survivor was down in the 15% vicinity year-to-year for the third time in the last four seasons, though this season did ever-so-slightly outrate the spring 2012 season. It's a bit of a disappointing result for the show considering how well it started (3.2 demo, down just two tenths from the fall 2011 premiere) and that its chief competition The X Factor faded considerably in season two. But a Fans vs. Favorites season and another struggling competitor (American Idol) may bode well for the spring. Grade: C.

Here's the now updated War of 18-49 post for Survivor.

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