Wednesday, March 21, 2012

Spotted Ratings, Tuesday 3/20/12


WHAT MATTERS:
  • NBC got a fairly promising week two out of Fashion Star, up by double digits from its week-ago premiere. It's still dropping out of The Biggest Loser, but this should at the very least ensure that the show will be around long enough to air after The Voice's results shows in April.
  • CBS' originals were back in action for the first time since they stumbled through February sweeps, and the NCIS duo kept on dropping. Since it's the first post-Daylight Saving airing, this particular drop isn't really unexpected (in fact, NCIS looks Truly stronger than some recent episodes), but it does mark a fourth straight down original for the show, and the sum total of those drops is kinda worrying.
  • The increased competition and Daylight Saving effect brought a lot of ugliness elsewhere, as Last Man Standing and Raising Hope both took significant hits, while Fox's :30 sitcoms just keep decaying. I Hate My Teenage Daughter got pulled this afternoon, but I actually think Breaking In is the Truly weaker show (by a long shot, in fact). But it too shall be gone shortly. The only decent news came from Cougar Town, which managed to pick up a couple ticks with an original lead-in for the first time in three weeks.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Last Man Standing6.981.935%-14%n/a-27%19/19-22%n/a2.09
Cougar Town4.381.647%+14%+46%+0%3/6-18%-16%1.72
The River3.991.445%+8%+14%-22%6/7-41%-13%1.31
Body of Proof (R)4.790.924%+0%-7%-6%4/6-52%-36%0.88
NCIS19.053.423%-3%n/a-14%18/18-14%n/a4.02
NCIS: Los Angeles16.172.822%-10%-3%-15%17/18-15%-18%2.58
Unforgettable11.322.124%+11%-10%-10%15/18-10%-25%2.13
The Biggest Loser6.762.344%+10%n/a+5%3/12+9%n/a2.45
Fashion Star4.761.848%+13%+10%+13%1/2-9%-22%1.82
Raising Hope3.781.654%-11%n/a-31%18/18-49%n/a1.70
I Hate My Teenage Daughter2.921.253%-14%-11%-38%7/7-63%-25%1.25
New Girl5.182.767%-4%-14%-24%17/17-27%+125%2.97
Breaking In2.841.359%-13%-4%-19%3/3-51%-52%0.96
902101.250.772%+17%n/a-4%8/19-1%n/a0.78
Ringer1.160.555%+25%+17%-24%12/18-17%-29%0.44

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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