Wednesday, March 14, 2012

Spotted Ratings, Tuesday 3/13/12: Fashion Stumble


WHAT MATTERS:
  • NBC's Fashion Star got off to a bad start, dropping significantly out of The Biggest Loser and coming in way behind the Loser/Parenthood averages. And it's tough to have much less competition than it did on this evening. Not good for series premiere night.
  • I guess I was just a week early, as Fox's comedy lineup dropped across the board to almost exactly the levels I SpecTrulated for last week. Raising Hope and New Girl still aren't awful compared to previous results in better situations, but I Hate My Teenage Daughter and Breaking In couldn't exactly afford the post-premiere drops.
  • Mostly original ABC was weak as Cougar Town ticked down for the fourth straight week. That streak should finally end next week as Last Man Standing (repeat 1.3) returns to originals.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Last Man Standing (R)5.271.332%+0%n/a-15%10/13-47%n/a1.29
Cougar Town4.171.443%-7%+0%-15%5/5-29%+8%1.46
The River4.091.341%-13%-7%-30%6/6-47%-7%1.15
Body of Proof7.461.424%+0%-13%-19%15/17-26%+8%1.38
NCIS (R)12.982.121%-13%n/a+9%4/12-47%n/a2.27
NCIS: Los Angeles (R)11.331.921%+217%+200%+29%3/10-43%-10%1.67
Unforgettable (R)7.251.323%-7%+0%-3%6/9-44%-32%1.17
The Biggest Loser6.462.142%+5%n/a-5%6/11+2%n/a2.20
Fashion Star4.551.645%n/an/an/a1/1-24%-24%1.32
Raising Hope4.311.853%-14%n/a-23%17/17-44%n/a1.93
I Hate My Teenage Daughter3.571.450%-13%-14%-32%6/6-59%-22%1.36
New Girl5.742.862%-7%-13%-22%16/16-25%+100%2.99
Breaking In3.381.557%-12%-7%-12%2/2-45%-46%0.99
902101.160.666%-14%n/a-18%16/18-16%n/a0.62
Ringer1.110.446%-20%-14%-41%15/17-35%-33%0.32

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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