Saturday, March 17, 2012

Spotted Ratings, Friday 3/16/12


WHAT MATTERS:
  • With most of the rest of the big four sitting out the original entertainment evening, ABC dominated with Shark Tank, Primetime: What Would You Do? and 20/20. The first two were each up by 0.3 from last week.
  • CBS had a great night with March Madness, as the huge Lehigh upset over Duke was up about 50% over the year-ago game. Both games did much better than the Thursday offerings.
  • Nikita is one of those CW shows that has been getting the same two ratings all season (either 0.5 or 0.6 for each of the previous 15 originals), so dropping to a new low 0.4 seems notable.

    FULL TABLE:

    Info Show Timeslot TRUE
    Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
    Shark Tank5.971.736%+21%n/a+6%3/9+27%n/a2.61
    Primetime: What Would You Do?5.501.535%+25%+21%+2%3/8+2%-12%1.73
    20/205.591.432%+8%+25%-1%11/30+2%-7%1.68
    NCAA Basketball5.922.043%+33%n/a+33%1/3+29%n/a2.80
    NCAA Basketball4.571.850%-10%+0%+6%2/4+1%-10%2.11
    Who Do You Think You Are? (R)4.160.722%n/an/an/a1/1-32%n/a0.90
    Grimm (R)3.380.830%-11%-59%+33%2/10-48%+14%0.97
    Dateline Fri4.641.028%-23%-47%-26%22/25-26%+25%1.26
    Kitchen Nightmares (R)2.631.153%-8%n/a+8%2/8-27%n/a1.59
    Kitchen Nightmares (R)2.601.154%+0%+0%+7%2/9-7%+0%1.31
    Nikita1.510.434%-20%n/a-28%16/16-28%n/a0.57
    Supernatural1.730.752%-13%-20%-8%10/16-7%+75%0.90

    KEY (click to expand)
    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Skew - Percentage of the total audience that falls in the 18-49 demo.
    Last - A18-49 percent difference from previous episode.
    Lead - A18-49 percent difference from lead-in program.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
    Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
    TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

    (R) - Repeat.

    Much more detail on these numbers at the New Daily Spotted Ratings page.

    More Spotted Ratings in the Index.

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