Monday, March 26, 2012

Spotted Ratings, Friday 3/23/12 (FINALS)


WHAT MATTERS:
  • Despite a down evening from Shark Tank, ABC was above average with Primetime: What Would You Do? and 20/20 and dominated the entertainment evening again.
  • The first post-DST run for Fox's Friday originals was brutal, with Kitchen Nightmares only equaling the week-ago repeat. It and the return of Fringe were both down a whooping 25%+ from their last originals.
  • A week after Nikita hit its first 0.4, it bounced back up but saw lead-out Supernatural drop to its first 0.6.
    • CBS' Kentucky/Indiana basketball game was by far the biggest CBS primetime game of the first six days of the tourney, but both of these Friday games were significantly behind the year ago games (which got a 1.8 and 3.8 respectively).

    FULL TABLE:

    Info Show Timeslot TRUE
    Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
    Shark Tank5.781.533%-12%n/a-7%6/10+10%n/a1.89
    Primetime: What Would You Do?5.151.640%+7%-12%+8%2/9+9%+7%1.95
    20/205.401.638%+14%+7%+13%7/31+17%+0%2.01
    NCAA Basketball4.971.539%-38%n/a-25%6/8-3%n/a1.85
    NCAA Basketball8.703.247%+113%+0%+67%1/9+80%+113%4.36
    Who Do You Think You Are?5.591.023%+0%n/a-15%4/6-3%n/a1.16
    Grimm (R)2.980.730%-13%+43%+13%4/11-55%-30%0.78
    Dateline Fri4.450.926%-10%-13%-33%25/26-32%+29%1.17
    Kitchen Nightmares3.061.146%-27%n/a-28%16/16-27%n/a1.30
    Fringe2.870.940%-25%-27%-25%15/15-24%-18%1.04
    Nikita1.460.544%+25%n/a-8%9/17-9%n/a0.62
    Supernatural1.630.647%-14%+25%-21%17/17-20%+20%0.74

    KEY (click to expand)
    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Skew - Percentage of the total audience that falls in the 18-49 demo.
    Last - A18-49 percent difference from previous episode.
    Lead - A18-49 percent difference from lead-in program.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
    Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
    TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

    (R) - Repeat.

    Much more detail on these numbers at the New Daily Spotted Ratings page.

    More Spotted Ratings in the Index.

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