SpotVault - Dancing with the Stars (ABC) - Spring 2012

Dancing with the Stars

Mondays and Tuesdays on ABC

Spring 2012 Monday Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Mo	3/19/2012	8:00	2:00	18.79	3.5	9	37.3	13.6	n/a	3.70	-5%
2	Mo	3/26/2012	8:00	2:00	17.96	3.2	8	37.2	11.6	n/a	3.22	-1%
3	Mo	4/2/2012	8:00	2:00	16.87	2.9	8	37.3	13.3	n/a	3.14	-8%
4	Mo	4/9/2012	8:00	2:00	16.39	3.0	8	37.0	13.0	n/a	3.19	-6%
5	Mo	4/16/2012	8:00	2:00	16.65	2.9	8	36.8	12.5	n/a	3.08	-6%
6	Mo	4/23/2012	8:00	2:00	17.62	3.2	8	37.6	11.5	n/a	3.14	+2%
7	Mo	4/30/2012	8:00	2:00	16.20	2.8	7	38.8	12.4	n/a	2.71	+3%
8	Mo	5/7/2012	8:00	2:00	16.37	2.7	7	36.4	12.4	n/a	2.92	-8%
9	Mo	5/14/2012	8:00	1:30	15.79	2.6	7	35.7	12.6	n/a	2.85	-9%
10	Mo	5/21/2012	8:00	1:00	16.84	2.9	8	33.2	9.8	n/a	3.15	-8%

Spring 2012 Tuesday Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Tu	3/27/2012	9:00	1:00	15.74	3.1	8	38.7	10.7	2.2	3.01	+3%
2	Tu	4/3/2012	9:00	1:00	15.61	2.8	7	37.8	9.7	1.9	2.82	-1%
3	Tu	4/10/2012	9:00	1:00	13.39	2.3	6	39.3	11.0	1.5	2.39	-4%
4	Tu	4/17/2012	9:00	1:00	14.17	2.5	7	37.7	10.6	1.4	2.72	-8%
5	Tu	4/24/2012	9:00	1:00	14.54	2.4	6	36.8	9.8	1.5	2.63	-9%
6	Tu	5/1/2012	9:00	1:00	13.87	2.4	6	36.7	10.7	1.3	2.75	-13%
7	Tu	5/8/2012	9:00	1:00	13.71	2.4	6	37.2	11.9	1.5	2.75	-13%
8	Tu	5/15/2012	9:00	1:00	13.23	2.2	6	36.1	11.6	1.0	2.72	-19%
9	Tu	5/22/2012	9:00	2:00	17.75	3.3	9	37.0	9.0	1.4	3.46	-5%

Spring 2012 Special/Recap Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Tu	3/27/2012	8:00	1:00	10.70	2.0	6	32.8	9.4	n/a	2.23	-10%
2	Tu	4/3/2012	8:00	1:00	9.66	1.8	6	31.9	7.5	n/a	2.00	-10%
3	Tu	5/22/2012	8:00	1:00	8.83	1.3	4	31.5	8.7	n/a	1.56	-17%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.

More on these numbers here.

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