Tuesday, March 6, 2012

Spotted Ratings, Monday 3/5/12


WHAT MATTERS:
  • The Voice completely avoided last season's post-blind auditions drop, instead gaining more than 10% week-to-week as the battle rounds began. It does not appear to be Truly significantly stronger than last week, since the Fox and CBS competition were much weaker than last week. Smash was also up double digits, though it too had much less competition on broadcast.
  • A two-hour Alcatraz actually did a little better at 8:00 but is still fairly soft. I actually don't think it's too far away from a range where drama-starved Fox might take a flier on it, but it needs to get some momentum going in its final three weeks.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Bachelor8.192.539%-4%n/a+0%5/10-5%n/a2.33
Castle (R)6.631.427%+0%-4%+42%1/7-40%-44%1.07
How I Met Your Mother (R)6.142.042%-20%n/a+31%6/13-52%n/a1.86
2 Broke Girls (R)7.002.138%+133%+122%-5%7/11-53%+5%2.07
Two and a Half Men (R)7.942.134%+200%+250%+2%7/10-61%+0%1.79
Mike and Molly (R)6.891.833%+125%+163%+2%7/11-56%-14%1.52
Hawaii Five-0 (R)6.891.833%+6%-22%+14%2/8-39%+0%1.60
The Voice16.856.247%+15%n/a+3%2/5+146%n/a6.12
Smash7.762.745%+17%+15%-4%3/5+90%-56%1.85
Alcatraz5.821.942%+6%n/a-28%5/7-27%n/a1.80
Alcatraz5.471.842%-5%+0%-29%7/8-33%-5%1.53
America's Next Top Model Spring (R)0.920.342%n/an/an/a1/1-51%n/a0.22
Hart of Dixie (R)0.630.241%-33%+0%-41%10/11-71%-33%0.16

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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