Monday, March 5, 2012

Spotted Ratings, Sunday 3/4/12: Bad Christian Ratings


WHAT MATTERS:
  • ABC got a pretty weak premiere out of GCB, which dropped by 12% from its Desperate Housewives lead-in. If it settles at the typical 20% below this, that'd still be a lot better than previous occupant Pan Am but still probably an unlikely renewal. One positive out of the final breakdowns: it was even in the half-hourlies (2.2 -> 2.2).
  • Otherwise, though, it was a great evening for ABC. All three other shows were up double-digits, including a season high from America's Funniest Home Videos and a night-topping number from Once Upon a Time.
  • Fox had a fairly steady day except for The Cleveland Show, which finally posted a more reasonable 7:30 number. The reality shows saw big post-Oscar bouncebacks, but CBS was squarely on the downswing with The Good Wife, which tied a season/series low.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
America's Funniest Home Videos8.072.235%+10%n/a+38%1/15+42%n/a2.28
Once Upon a Time10.673.441%+10%+10%-1%7/14+9%+55%2.98
Desperate Housewives8.212.539%+14%+10%-9%13/15-9%-26%1.56
GCB7.562.237%n/an/an/a1/1+30%-12%2.33
60 Minutes11.511.618%-11%n/a-41%18/20-49%n/a1.67
The Amazing Race10.302.835%+27%+23%+12%1/3-8%+75%2.49
The Good Wife9.831.925%-10%+0%-10%14/16-21%-32%1.15
CSI: Miami10.142.126%-5%-10%-5%9/15-7%+11%2.23
Dateline Sun5.121.025%-38%n/a-29%3/3-31%n/a1.04
Celebrity Apprentice (R)3.671.138%+38%-9%+38%1/2-20%+10%0.89
Celebrity Apprentice6.672.344%+28%+38%+5%2/3-36%+109%2.14
Bob's Burgers (R)1.970.852%+0%n/a+33%1/9n/an/a0.82
The Cleveland Show3.111.562%+25%+33%-26%9/12+3%+88%1.47
The Simpsons5.092.563%-4%+25%-22%12/15-24%+67%2.25
Napoleon Dynamite4.052.063%+0%-4%-26%4/6-15%-20%1.53
Family Guy5.332.867%+0%+0%-14%12/15-15%+40%2.13
American Dad!4.292.163%-5%+0%-12%11/12-17%-25%1.35

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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