Wednesday, March 28, 2012

Spotted Ratings, Sunday 3/25/12


WHAT MATTERS:
  • ABC's GCB dropped in finals but still got back a tick from last week's drop and was in a virtual three-way tie at 10:00. If this is where it's stabilized, it has a good chance to be back.
  • Harry's Law took yet another brutal demo drop and is now actually taking a noticeable dip from its Dateline lead-in. Celebrity Apprentice remains down by enormous amounts year-to-year and, like everything at 9/8c, saw no bounce from the departure of The Walking Dead.
  • Second-tier cartoons The Cleveland Show, Bob's Burgers and American Dad! all held up pretty well despite repeats from anchors The Simpsons and Family Guy, but keep in mind those animated anchors repeat as well as anything on TV as a percentage of the original numbers; they were each down only a little over 20% from the week-ago originals.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
America's Funniest Home Videos6.121.225%-8%n/a-25%16/18-23%n/a1.30
Once Upon a Time8.822.942%+0%-8%-14%14/17-7%+142%2.71
Desperate Housewives8.812.638%+0%+0%-5%12/18-4%-10%2.00
GCB6.332.142%+5%+0%-3%3/4+18%-19%2.15
60 Minutes11.242.326%+5%n/a-12%11/23-21%n/a1.91
The Amazing Race9.352.636%-4%+5%-3%5/6-14%+13%2.15
The Good Wife9.771.824%-5%-4%-13%18/19-23%-31%1.38
CSI: Miami9.292.129%+17%-5%-3%9/18-5%+17%2.30
Dateline Sun5.681.023%-9%n/a-19%4/6-16%n/a1.06
Harry's Law8.090.813%-20%-9%-32%15/15-35%-20%0.69
Celebrity Apprentice6.041.838%+0%-20%-14%4/6-41%+125%1.78
The Simpsons (R)2.341.055%+0%n/a-31%8/12n/an/a1.09
The Cleveland Show3.121.561%+0%+0%-22%10/15+1%+50%1.63
The Simpsons (R)4.081.960%+90%+50%+34%3/13-39%+27%1.80
Bob's Burgers3.972.064%-5%-21%+0%2/3-13%+5%1.64
Family Guy (R)4.572.159%+31%+25%+31%1/6-34%+5%1.68
American Dad!4.282.060%-9%-25%-15%14/15-19%-5%1.57

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

1 comment:

Spot said...

I know this isn't really "news" per se, but that 0.8 puts less than 13% of Harry's Law's total audience (8.026 million) inside the demo. That is BAD!

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