Wednesday, March 14, 2012

Spotted Ratings, Saturday 3/10/12 (FINALS)


WHAT MATTERS:
  • Both new Saturday offerings were down more than 20% in week two, but The Firm saw a big spike (at least by percent) to its biggest-yet Saturday number. Perhaps the Harry's Law lead-in was more beneficial than Smash.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Wipeout (R)2.900.731%-30%n/a-38%4/4n/an/a0.72
20/20: My Extreme Affliction4.101.031%-23%-30%-23%2/2-22%+43%1.08
Pac-12 Championship Overrun2.900.731%n/an/an/a1/1n/an/a0.70
NCIS: Los Angeles (R)3.100.625%-68%-71%-62%8/9-14%-14%0.71
Criminal Minds (R)4.200.927%-40%-81%-50%12/13-15%+50%1.24
48 Hours Mystery5.001.128%+0%+0%-6%10/18-11%+22%1.08
Harry's Law (R)4.400.617%+20%n/a+8%5/15n/an/a0.59
The Firm3.500.622%+50%+50%-31%6/9+44%+0%0.60
Law and Order: SVU (R)3.500.726%-30%-60%-28%18/23n/a+17%0.76
Q'Viva! The Chosen1.900.640%-25%n/a-25%2/2-50%n/a0.58

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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