Wednesday, March 21, 2012

Spotted Ratings, Sunday 3/18/12 (FINALS)


WHAT MATTERS:
  • ABC's GCB followed up its remarkable week two hold with a double-digit drop in week three, eating up most of the show's margin for error going forward.
  • The big winner of Sunday was Fox's Bob's Burgers, up by two ticks from last week's premiere and also pulling ahead of the last few episodes of Napoleon Dynamite in the timeslot. If it can maintain this number, I'd certainly put it ahead of Dynamite in the renewal race.
  • NBC had a really rough night as Harry's Law downticked in finals to a new low, while Celebrity Apprentice keeps collapsing; it tied its low set on Oscar Sunday.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
America's Funniest Home Videos6.081.327%-7%n/a-20%15/17-18%n/a1.63
Once Upon a Time8.692.943%+0%-7%-15%14/16-7%+123%2.75
Desperate Housewives9.032.637%+0%+0%-5%12/17-4%-10%1.73
GCB6.072.042%-13%+0%-11%3/3+13%-23%1.90
NCAA Overrun8.792.942%n/an/an/a1/1-1%n/a4.03
60 Minutes10.802.226%+29%+71%-16%13/22-27%-24%1.88
The Amazing Race9.542.736%-7%+29%+1%4/5-3%+23%2.06
The Good Wife9.581.925%+12%-7%-8%14/18-14%-30%1.60
CSI: Miami8.541.827%-14%+12%-18%17/17-18%-5%1.92
Dateline Sun6.091.123%+22%n/a-12%3/5-9%n/a1.30
Harry's Law7.971.016%-9%+22%-16%14/14-22%-9%0.86
Celebrity Apprentice5.801.840%-10%-9%-17%4/5-44%+80%1.62
The Simpsons (R)2.481.052%-23%n/a-33%8/11n/an/a1.21
The Cleveland Show3.221.560%-6%-23%-23%10/14+1%+50%1.78
The Simpsons5.252.458%+4%-6%-23%13/17-24%+60%2.35
Bob's Burgers4.402.161%+11%+4%+11%1/2-9%-13%1.71
Family Guy5.612.864%+0%+11%-13%12/17-13%+33%2.17
American Dad!4.612.261%+0%+0%-7%8/14-11%-21%1.42

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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