Thursday, March 1, 2012

Spotted Ratings, Wednesday 2/29/12: Drop Model

  • Leap Day's biggest story was that once-proud America's Next Top Model is now pretty much a bomb just like everything else on its network. Already down a ridiculous 45% year-to-year in the prelims, an unthinkable downward adjustment in finals made the year-to-year drop an unheard-of fifty-five percent. Considering the year-ago spring cycle was itself down 35% (and 31% on premiere night), there just really aren't any words anymore. It's time to start phasing this series out.
  • Aside from that, it was mostly a pretty steady day on broadcast, with ABC's The Middle and Happy Endings being a couple notable shows on the rebound. The only big dropper was CSI, and it really only came back to earth from an oddly high rating last week.


Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle8.232.640%+18%n/a-7%12/17-6%n/a2.62
Modern Family11.634.853%+0%+0%-12%13/16-11%+109%5.30
Happy Endings5.942.758%+13%+0%-9%13/16-15%-44%2.18
Criminal Minds12.543.132%+0%+4%-13%14/16-13%+7%3.09
Are You There, Chelsea?3.451.348%+0%+0%-19%7/8-13%-13%1.28
Rock Center2.750.733%+17%-0%-27%14/17-38%-46%0.59
Law and Order: SVU5.421.638%+0%+17%-20%15/16-18%+129%1.62
American Idol Wed17.235.037%-2%n/a-18%9/9+25%n/a5.30
One Tree Hill1.570.757%-13%n/a-8%4/8+5%n/a0.69
America's Next Top Model1.170.555%n/an/an/a1/1-26%-29%0.46

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

That's H8R territory. Now CW has no reality presence.

Spot said...

After the finals downtick to 0.5, it now literally equals the four-episode H8R average.

Spot said...

Damn. Just...damn. GIVE THOSE MODELS[joke aborted due to punchline generation failure]

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