Thursday, March 1, 2012

Spotted Ratings, Wednesday 2/29/12: Drop Model


WHAT MATTERS:
  • Leap Day's biggest story was that once-proud America's Next Top Model is now pretty much a bomb just like everything else on its network. Already down a ridiculous 45% year-to-year in the prelims, an unthinkable downward adjustment in finals made the year-to-year drop an unheard-of fifty-five percent. Considering the year-ago spring cycle was itself down 35% (and 31% on premiere night), there just really aren't any words anymore. It's time to start phasing this series out.
  • Aside from that, it was mostly a pretty steady day on broadcast, with ABC's The Middle and Happy Endings being a couple notable shows on the rebound. The only big dropper was CSI, and it really only came back to earth from an oddly high rating last week.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle8.232.640%+18%n/a-7%12/17-6%n/a2.62
Suburgatory6.852.343%+0%+18%-20%15/16-20%-12%2.28
Modern Family11.634.853%+0%+0%-12%13/16-11%+109%5.30
Happy Endings5.942.758%+13%+0%-9%13/16-15%-44%2.18
Revenge7.532.441%+0%+13%-7%11/16-4%-11%2.16
Survivor10.652.935%+4%n/a-2%2/3-8%n/a3.02
Criminal Minds12.543.132%+0%+4%-13%14/16-13%+7%3.09
CSI11.302.629%-10%+0%-7%9/16-7%-16%2.31
Whitney4.131.546%+0%n/a-24%15/18-18%n/a1.36
Are You There, Chelsea?3.451.348%+0%+0%-19%7/8-13%-13%1.28
Rock Center2.750.733%+17%-0%-27%14/17-38%-46%0.59
Law and Order: SVU5.421.638%+0%+17%-20%15/16-18%+129%1.62
American Idol Wed17.235.037%-2%n/a-18%9/9+25%n/a5.30
One Tree Hill1.570.757%-13%n/a-8%4/8+5%n/a0.69
America's Next Top Model1.170.555%n/an/an/a1/1-26%-29%0.46

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

3 comments:

Spot said...

That's H8R territory. Now CW has no reality presence.

Spot said...

After the finals downtick to 0.5, it now literally equals the four-episode H8R average.

Spot said...

Damn. Just...damn. GIVE THOSE MODELS A...um...[joke aborted due to punchline generation failure]

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