Thursday, March 15, 2012

Spotted Ratings, Wednesday 3/14/12


WHAT MATTERS:
  • Of the four post-Daylight Saving days so far, this almost entirely original Wednesday was probably the worst. Nearly every scripted show in the first half of the evening hit a new season low: Whitney (EDIT: tied a low), Are You There, Chelsea?, The Middle, Suburgatory, Modern Family. And Criminal Minds hit its lowest mark ever. Worth noting that almost all these shows had fairly normal share numbers, which should indicate there was a particularly major overall viewing dropoff. For further reference, see the TRUE scores, none of which are out of line with previous results (in fact, most are actually higher than usual).
  • The only risers were in the second half of the night, as usual less affected in overall viewing. Happy Endings bounced back from last week's original after a repeat lead-in (in its defense, it pulled a number about on par with recent post-Modern eps despite Modern Family being weaker). CSI gained a couple ticks and had a surprising full retention out of Criminal Minds for the first time. But the 10:00 hour was not entirely unscathed as Rock Center absolutely tanked from the 1.0 of its 10/9c debut last week.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle6.932.139%-19%n/a-25%18/18-24%n/a2.68
Suburgatory6.212.143%-9%-19%-26%17/17-26%+0%2.42
Modern Family10.604.554%-6%-9%-17%17/17-16%+114%5.88
Happy Endings5.272.458%+20%+88%-17%15/18-22%-47%2.15
20/20: Revenge for Real4.371.235%-14%+20%-14%2/2-51%-50%0.95
Survivor10.563.036%-6%n/a+0%3/5-4%n/a3.84
Criminal Minds11.432.831%-10%+3%-20%17/17-21%-7%3.15
CSI11.712.831%+8%-10%+1%7/17+1%+0%2.73
Whitney3.911.446%-13%n/a-27%19/20-22%n/a1.67
Are You There, Chelsea?2.881.149%-27%-13%-30%10/10-26%-21%1.19
Law and Order: SVU (R)2.520.736%+0%+83%-27%18/24-37%-36%0.72
Rock Center2.610.629%-40%-30%-37%18/19-68%-14%0.56
American Idol Wed18.385.438%-5%n/a-8%8/11+30%n/a6.85
One Tree Hill1.520.867%+14%n/a+7%2/10+19%n/a0.99
America's Next Top Model1.010.563%-17%+14%-9%2/3-25%-38%0.51

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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