Wednesday, March 28, 2012

Spotted Ratings, Monday 3/26/12


WHAT MATTERS:
  • The two-hour finale of Alcatraz took one last drop and closed out its run 55% behind the promising 3.3 premiere ten weeks ago. When it was getting 1.8's and 1.9's, I felt it had a better chance than most people thought if it could hold there or get back a little bit. We'll never know if that was the case, as the show just kept moving in the wrong direction.
  • Dancing with the Stars took a 9% post-premiere drop. Silver lining: Castle was unaffected.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Dancing with the Stars Mon17.963.223%-9%n/a-9%2/2+19%n/a3.20
Castle11.872.325%+0%-9%-1%8/19-4%-28%1.81
How I Met Your Mother (R)5.661.943%+0%n/a+20%7/15-54%n/a1.73
2 Broke Girls (R)6.162.144%+0%+0%-4%7/13-52%+11%2.04
Two and a Half Men (R)7.182.239%+5%+0%+7%7/12-58%+5%2.16
Mike and Molly (R)6.251.939%+0%+5%+7%7/13-53%-14%1.78
Hawaii Five-0 (R)6.591.631%+14%-49%+3%4/11-45%-16%1.31
The Voice12.004.548%-2%n/a-21%8/8+57%n/a4.59
Smash6.142.144%-5%-2%-21%8/8+35%-53%1.40
Alcatraz4.781.643%+0%n/a-30%9/11-37%n/a1.44
Alcatraz4.751.540%-6%+0%-33%12/12-41%-6%1.45
Movie: Confessions of a Shopaholic0.900.457%n/an/an/an/a-38%n/a0.34

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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